The really interesting numbers last night are likely to be on cable, with the roaring Breaking Bad airing against the season finale of True Blood. FOX:  NFL PRESEASON FOOTBALL (Indianapolis at NY Giants) scored a preliminary 1.8 rating with adults 18-49 in the fast nationals, which we have adjusted up to an estimated 2.1 […]

American Idol isn’t scary anymore. FOX:  As Mitch Metcalf detailed this morning, AMERICAN IDOL‘s 6.0 season debut–while obviously still a huge number for any network series–was down 1.4 ratings points from last year’s premiere, and down a staggering 3.7 points from 2 years ago, a margin that in itself would be the rating for a […]

NOTE: ABC numbers below (especially EMERGENCY CALL) will decline somewhat in the official nationals because of local pre-emptions for NFL MONDAY NIGHT FOOTBALL in Chicago (WLS) and Los Angeles (KABC). DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience […]

  Not all reboots are events. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  NOTE:  The NFL PRESEASON enters its 2d week tonight, which means that for the next several days there will be preemptions in many cities, leading to more afternoon adjustments than usual. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience […]

  With Halloween out of the way, the networks returned to their regular Thursday schedules. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  A troublesomely low night for NBC. NBC:  AMERICA’S GOT TALENT took a sizable 0.4 hit last night, down to a season low 2.1.  That wasn’t good for CAMP, which tied its 1.0 low.  As to Camp, although one might think the show would skew much younger than reruns of SVU–and it does–its 18-49 rating […]

  CW’s new summer Thursday didn’t cause any excitement. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]