The party’s over…. NBC:  Quotes from a commercial that doesn’t exist– “NBC, you’ve just had 17 days of fantastic, record-breaking Olympics ratings, and spent every day promoting your new shows non-stop to hundreds of millions of viewers!  What are you gonna do now?” “I’m going straight to the toilet!!” Yes, NBC quickly discovered just how […]

  AMERICA’S GOT TALENT pulled ahead in the Tuesday ratings race. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

Not a good night for newcomers. NBC:  Even though THE BIGGEST LOSER was steady from last week at 2.4, DECEPTION fell a heavy 0.4 to a third-place 1.6 in its hour.  Worse yet, it slid during the course of the broadcast, with a 1.5 at 10:30PM suggesting that it hasn’t yet found its level.  At […]

SEASON TO DATE through eight full weeks (54 nights of official ratings and 2 nights of adjusted fast nationals through Sunday, November 18, 2012): NBC is averaging a 2.79 adult 18-49 rating in prime time (up 14% from the same period last year). CBS is in second place with a 2.34 (down 19%). FOX is in […]

  With the other 3 networks in reruns, FOX and NBC prospered. FOX:  An “event” GLEE that dealt (albeit in a superficial, gimmicky way) with the issue of school shootings gave the show a 2.4, an increase of 0.4 from its last episode and the show’s best rating in over a month.  Prior to that, […]

  The BET AWARDS had limited broadcast appeal. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  UPDATE:  The season finale of LAST MAN STANDING found a 0.1 bump in adjusted Friday ratings (to a very decent 1.4), as did SHARK TANK, HAWAII 5-0 and BLUE BLOODS.  But the news was bad at NBC (which had been preempted in Portland for an NBA game), where DATELINE, GRIMM and HANNIBAL all sank […]

  Step up, one and all, for the death-defying showdown of… 2 newsmagazines? ABC:  On another deadly summer Friday, 20/20 beat Dateline with a 1.3 as the only original programming aired by any broadcast network for the night.  A SHARK TANK rerun also won the 8PM hour. NBC:  DATELINE was right behind 20/20, but the […]