> When you’re NBC, even a 1.8 rating can look good. NBC:  PARKS & RECREATION returned to the schedule last night in the 9:30PM slot, with a 1.8 that was far better than the 1.2-1.5 that Up All Night had been getting there.  Parks held 80% of its lead-in from THE OFFICE (which tied last […]

  BROADCAST FINALS ABC:  Reruns at 0.37/0.19/0.13 were followed by a SOUL OF THE NATION special at 0.13. CBS:  Reruns at 0.21/0.21/0.22. NBC:  AMERICAN NINJA WARRIOR edged up 0.02 to 0.34, THE WALL was at 0.38, and WEAKEST LINK was at 0.32. FOX:  STARS ON MARS ticked down to 0.17, and CRIME SCENE KITCHEN ticked […]

> Fairy tales rule… but watch out for the zombies. ABC:  We won’t know for sure until later today, but odds are that the highest-rated show on TV last night was the season finale of The Walking Dead on AMC (our season finale review is here).  In the world of broadcast networks, ONCE UPON A […]

        NETWORK FINALS:  PENN & TELLER: FOOL US dropped 0.1 in final numbers.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD narrowly led Friday cable, up 0.02 to 0.58, with the pre-show hour up 0.03 to 0.31.  Discovery’s GOLD RUSH was at 0.57/0.40, […]

  Another all but empty summer Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

More distortions by local coverage of NFL Preseason games, especially on CBS and FOX. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  The first big volleys of the Fall TV season were… inconclusive. NBC:  The network would be delighted if MYSTERIES OF LAURA could duplicate last night’s 2.1 rating when it airs in its regular timeslot.  On the face of it, the show did a solid job of retaining its 2.3 lead-in from the season finale […]