Even more than most Sundays, last night there was football… and everything else. ABC:  A dismal night for the network’s scripted shows.  With a football overrun stretching into the 8PM hour on FOX, ONCE UPON A TIME (featuring an episode that strayed from the path of the season’s central storyline for an hour about the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

> America wasn’t in the mood for scripted drama. NBC:  The network replaced the deceased Chuck with the reality show WHO DO YOU THINK YOU ARE? and could only pull a 4th place 1.1 in the hour (admittedly a bit better than Chuck was doing, and probably at a lower price).  GRIMM had a bad […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

Note: ABC and FOX numbers below will rise in the official nationals when live viewing on the West Coast before 8pm PT is factored in. College football on ABC should go up a little less than +10%, while World Series on FOX should rise more than +20% with the viewing in Southern California. DEMOGRAPHIC DETAIL: For […]

  Last night the May sweep and the broadcast season ended with a whimper.  For the season as a whole, (757 prime time hours in the 34 1/2 weeks between Monday, September 24, 2012 and last night), CBS finished at #1 as expected, with a 2.40 rating in the Adults 18-49 demographic.  FOX was #2 […]

  The holiday doldrums. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  The highest-rated […]