The return of BATTLE OF THE NETWORK STARS wasn’t an event. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  STAR showed signs of life. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

NBC cruised to a commanding 4.0 rating with adults 18-49 last night, thanks to an extra hour of The Voice and a benching of the comedies.  CBS finished in second place with a 2.6 rating, where the network seems to have settled on Tuesday nights.  FOX and ABC continue their Tuesday collapses, however, averaging under a 2 […]

  Christmas Eve went to a classic. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  THE VAMPIRE DIARIES exited with some dignity. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

>The cable landscape this week was dominated by MTV, a network that has gone through many incarnations and ups and downs over the past few decades.  Now it is going through a red-hot period.  The top four cable programs this week could be found on MTV, led by the simply terrific performance of the Video […]

American Idol ended its season down a third from last year’s finale, but still over a 6 rating — enough to win the night handily and put the May Sweep away.  Look for a Sweep ratings update posting soon.   FOX ended its season with the two-hour finale of American Idol, averaging a preliminary 6.1 rating with Adults […]

  Last night’s intermittent rain delay in the St. Louis/San Francisco NATIONAL LEAGUE BASEBALL PLAYOFFS game caused a potential 2-night disaster for FOX (but an unexpected opportunity for ABC). The game had started at 4PM East Coast time, and was supposed to end before primetime, when FOX would air THE X FACTOR.  But the rain delay […]