The SUPER BOWL continued to slide. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Aside from a couple of mild finale bumps, another night of bad news. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  The HOW TO GET AWAY WITH MURDER season finale barely managed to plea-bargain. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  Unscripted veterans won Monday’s rating roses. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

    SMASHWatch is glad TV shows don’t close in Boston.  NBC:  Last night’s SMASH pulled off the trick of being both melodramatic (poisoning! illicit sex!) and remarkably dull, an anticlimactic way to head toward next week’s season finale, and with a church production number to boot that seemed designed to let us know that […]

  BROADCAST FINALS ABC:  The season finale of SHARK TANK was at 0.35, down 0.02 from the last new episode, and down a tenth from last season’s finale.  20/20 dropped 0.09 to 0.19. CBS:  On season finale night, SWAT was at 0.35 (down a tick from last week, and up 0.03 from last season’s finale […]

>Dancing with the Stars returned to ABC’s schedule with a preliminary 3.5 rating from 8-10 pm, down from a 5.3 rating for the spring premiere last year on the comparable night.  The Voice averaged a 4.5 rating with young adults, down from a 5.2 last week and a 6.2 two weeks ago.  In the metered-market […]

      NETWORK FINALS:  The Women’s Gymnastics US OLYMPIC TRIALS, BIG BROTHER and the AMERICA’S FUNNIEST HOME VIDEOS rerun gained 0.1 in final numbers.  Also note that due to a golf overrun on FOX, the regular schedule of reruns only ran 8:30-10PM.         Broadcast Official Nationals Program Ratings Chart     […]