NBC:  See Mitch Metcalf’s Skedball post for detailed analysis and charts of WINTER OLYMPICS ratings.  Last night’s 3.5 (which may adjust up to 3.6 if the network ran the 8PM half-hour without commercials) will in any case mark a historic low for Winter Olympics primetime network coverage, down almost a point from Turin’s parallel […]

      NETWORK FINALS:  ABC’s NBA game adjusted to 0.49.  In addition, the SVU rerun dropped to the next-lowest tenth.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN dominated Saturday cable with UFC PRELIMS at 0.36, an NBA doubleheader at 0.36/0.28, TOP RANK BOXING at 0.23 and […]

        NETWORK FINALS:  All of CBS’s ratings adjusted to reflect the network’s NFL overrun:  60 MINUTES gained 0.5 to 2.8, NCIS: LA (1.5) and MADAM SECRETARY (1.0) each rose 0.1, and ELEMENTARY, which didn’t start airing in most of the country until almost 11PM, rated at 0.7.  SUNDAY NIGHT FOOTBALL ended up […]

  NBC easily took another summer Tuesday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

    NETWORK UPDATE:  MODERN FAMILY gained 0.1 in final numbers, while THE MYSTERIES OF LAURA lost the same. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  We have another instance today of either the network or Nielsen mistakenly listing an original show as a rerun, which resulted in it being omitted from […]

  A clip-show AMERICA’S GOT TALENT slowed the night down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  Viewers picked feuding celebrities over civilians. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###