NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 1.4/1.1/2.4.  Elsewhere, DYNASTY fell again to 0.1, although just on the edge of that drop.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s NCAA TOURNAMENT games were at the top of Friday cable with 1.35 (for […]

>CBS was up a touch from last week, thanks to high ratings from the NCAA basketball tournament flowing into prime time.  The bad news is that basketball ended at 7:18 pm, so the impact was not as substantial as if the game had ended around 7:30 or 7:45.  The other broadcast networks were similar to […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  BIG BROTHER returned to the summer rotation. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  BROADCAST FINALS ABC:  BOY BAND HOLIDAY was at 0.53, followed by a Monday edition of THE BACHELORETTE at 0.47. CBS:  THE NEIGHBORHOOD gained 0.06 to 0.63, BOB HEARTS ABISHOLA was steady at 0.49, NCIS ticked down to 0.58, and NCIS: HAWAII was down 0.02 to 0.44. NBC:  THE VOICE lost 0.04 to 0.71.  A […]

  NETWORK UPDATE:  The BILLBOARD MUSIC AWARDS adjusted up by 0.1 in final numbers, as did the season finale of THE SIMPSONS. CABLE HIGHLIGHTS:  Although it was far from the highest-rated show of the night, MAD MEN nevertheless got a fine send-off, jumping by 0.44 from last week to a 1.08 exit.  The lord of the […]

        NETWORK FINALS:  AMERICAN IDOL and KEVIN CAN WAIT rose 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast led Monday cable with big gains from last week at 1.50/1.49/1.40, compared to 1.22/1.21/1.15, followed by a NINJA VS NINJA episode […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  The week including the 4th of July is usually about as bad as it gets in any given year.  This year, two networks averaged well below a 1 rating across primetime for the week, while […]