With one notable exception, midseason continued to look fairly positive for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing will be a satisfied customer.  But a continued fall in Week 3 can be a sign of trouble, […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 1.5/1.0/1.7, below last year’s 1.9/2.0/2.7 for the parallel night.  Elsewhere, GREY’S ANATOMY gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was another NCAA TOURNAMENT night, so TBS had the night’s Top […]

Monday ratings.  CBS’s Under the Dome (2.5 adult 18-49 fast national rating last night, probably going up to a 2.6 in the official nationals later today) is down from recent levels (2.8 rating average the last three weeks),  but the dip is probably more related to unusually strong competition from ABC’s Bachelorette finale night than the ongoing blackout from […]

      NETWORK FINALS:  The GRAMMY AWARDS adjusted to 5.6, down 0.3 from 2018’s final number.  In addition, THE SIMPSONS lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NOTE:  many shows took last week off due to the Super Bowl, so except where […]

    NETWORK FINALS:  BIG BROTHER and MASTERCHEF gained 0.1 in final numbers, while the SUPERNATURAL rerun lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  After months of hype, HBO’s ANY GIVEN WEDNESDAY WITH BILL SIMMONS premiered at a tame 0.12.  OWN’s GREENLEAF was down steeply […]

  THE BACHELORETTE and THE VOICE dominated. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Even without The Voice as an excuse, most networks headed downward. FOX:  AMERICAN IDOL continued to plunge, down half a ratings point to 3.1, which happens to be just 0.1 ahead of X Factor’s average last fall. ABC:  Three of the night’s shows returned with their first fresh episodes in a month, and as is increasingly the case, the long […]