BROADCAST FINALS ABC:  Game 4 of the STANLEY CUP FINALS was at 1.31, almost identical with last Wednesday’s Game 1. CBS:  Reruns at 0.43/0.44/0.24. NBC:  Reruns at 0.27/0.33/0.34. FOX:  MASTERCHEF was steady at 0.41, and SO YOU THINK YOU CAN DANCE was down 0.03 to 0.28. CW:  THE FLASH gained 0.03 to 0.11, and […]

UPDATE: The ratings for the Saturday July 5 match on ABC are in (along with the rest of last week’s broadcast ratings outside of prime time, which always take a while).  The Argentina vs Belgium Quarterfinal match averaged 4.6 million viewers 2+ (ranking #15 out of 62 matches so far).  In the key sales demographics […]

  EXPANDED NETWORK REPORT (since there was no text this morning): NBC:  YOU, ME AND THE APOCALYPSE premiered at 1.2, a bit better than what HEROES REBORN had been doing in the slot, but nothing to be excited about.  It did hold very steadily through the hour, which is a good sign.  THE BLACKLIST remained […]

Has any mega-hit collapsed as quickly as EMPIRE? DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  EMERALD CITY didn’t gleam as brightly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

In the official ratings, Game 2 of the World Series came in at a 3.5 rating with Adults 18-49, above the 2.9 fast national rating and even higher than our adjusted 3.3 rating from this morning.  The World Series remains a disaster, however. Last night is clearly the lowest rated Game 2 in history with […]

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]

NETWORK UPDATE:  FOX’s COLLEGE FOOTBALL game adjusted up to 3.0 in finals, while ABC’s adjusted down to 2.3.  Elsewhere, the NCIS rerun was down 0.1, but 48 HOURS gained the same. Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  Once again, it was a Saturday for COLLEGE FOOTBALL and anime.  ESPN’s afternoon and primetime […]