CW has clarified that the May 13 episode of its rebooted 90210 will be its series finale, not just the end of its 5th season.  Although CW likes to give its veteran shows a farewell lap on the way out (as Gossip Girl had earlier this season), 90210 earned its abrupt exit with ratings […]

> AMC has just announced the Season 2 premiere for THE WALKING DEAD, and they’ve made an interesting decision:  when the show returns on Sunday October 16, it will air at 9PM instead of its original timeslot at 10.  This is unusual for AMC, which airs Mad Men, Breaking Bad and The Killing all at […]

        NETWORK FINALS:  THE BACHELORETTE and NEXT gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  News retook the top of cable, with Fox News’s HANNITY at 0.73/1.12/5.2M, CNN’s CUOMO PRIME TIME at 0.47/0.69/2.9M, and MSNBC’s RACHEL MADDOW SHOW at 0.24/0.41/3.2M.  History’s […]

        NETWORK FINALS:  THE PROPOSAL lost 0.1 in final numbers, and the WHOSE LINE IS IT ANYWAY rerun gained the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s coverage of the MLB HOME RUN DERBY led Monday cable at 1.82, with the lead-out CELEBRITY […]

  UPDATE:  As expected, the WINTER OLYMPICS CLOSING CEREMONY and GROWING UP FISHER adjusted to 3.2 and 2.0.  THE AMAZING RACE fell to an even lower all-time low premiere at 1.5, and 60 MINUTES was also down 0.1 to 1.3. SUNDAY CABLE:  As had been previously reported, THE WALKING DEAD (AMC) was its usual giant […]

  A fair amount of coming and going on what’s usually a sleepy night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  AFTERNOON UPDATE:  No huge changes in final numbers, but a couple that are worth noting:  AGENTS OF SHIELD went up a further 0.1 to 2.6, which may ease some ABC and Disney minds over the holiday, and PERSON OF INTEREST gained 0.1 to beat CHICAGO FIRE at 10PM.  In addition, THE VOICE climbed 0.1, […]

        NETWORK FINALS:  NBC’s COLLEGE FOOTBALL game gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The cable day was all about COLLEGE FOOTBALL as well, with ESPN’s COLLEGE GAMEDAY beating all the actual games at 0.74, and the network’s noon game […]