Even the brand names were down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Things cooled down for BACHELOR IN PARADISE last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  ABC’s NEW YEAR’S ROCKIN EVE adjusted to 2.31/3.55, significantly above last year’s final 2.0/3.2.  NBC’s ESCAPE FROM 2020 adjusted up to 0.88.  In addition, the rerun of MOM moved up to the next tenth in final numbers.         Broadcast Official Nationals Program Ratings Chart     […]

  EMPIRE breathed a small sigh of relief. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  BROADCAST FINALS:  ABC’s NHL PLAYOFFS game was at 0.58.  FOX’s USFL game was at 0.11.  On CW, MASTERS OF ILLUSION was steady at 0.04, and TOTALLY WEIRD & FUNNY ticked up to 0.04.    Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS game was at 1.37.  TBS’s NHL PLAYOFFS games […]

  THE BACHELORETTE owned the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  The ACM HONORS lost 0.1 in final numbers, as did the full CW line-up (both new and rerun MASTERS OF ILLUSION and the rerun PENN & TELLER: FOOL US).         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s Illinois vs. South Florida COLLEGE […]

  ABC’s hopes for AMERICAN IDOL diminished. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).   ABC:  AMERICAN IDOL fell […]