DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  NETWORK UPDATE:  The CW rerun of MR MAGOO’S CHRISTMAS CAROL came down 0.1, and that was it for adjustments from preliminary ratings. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): A GOLD RUSH special on Discovery held the top slot on Friday cable, […]

  With one notable exception, midseason continued to look fairly positive for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

Today we continue our AUDIENCE MAP series, which started with a look at the debut of FOX’s Empire and the premiere night trends for American Idol.  This week we take a look at some of the biggest sports telecasts in the past 12 months.  As a reminder, the audience shares for 30 distinct gender-age groups […]

This week’s AUDIENCE MAP looks at the detailed demographics for the top programs from a variety of broadcast and cable networks this past Sunday.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are ranked by network and by overall audience size. Sunday night illustrates […]

  Once again, viewers opt for a live event. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Through the first four nights (Sunday-Wednesday), SHARK WEEK on Discovery is averaging 3,077,000 persons 2+ live+same day and a 1.38 adult 18-49 rating.  Comparing the similar nights from past years, Shark Week 2015 is down -5% with persons 2+ from 2014 and down -9% from 2013.  With adults 18-49, the declines are even steeper: 2015 is […]

  For one night, everything old was new again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]