NETWORK UPDATE:  There were no changes from the New Year’s night preliminaries. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL bowl games and related programming continued to dominate cable, with 6 of the Top 10 slots, the top game being the ROSE BOWL (3.58), with the FIESTA BOWL (2.78) and […]

Through February 4 (20 weeks into this broadcast season), CBS leads with a 2.70 rating with adults 18-49, followed by NBC (2.40), FOX (2.19) and ABC (1.83).  But very soon, FOX will move past NBC in the season averages and is not likely to let go of second place. Looking at the rest of the […]

  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  The network was […]

  Last night the May sweep and the broadcast season ended with a whimper.  For the season as a whole, (757 prime time hours in the 34 1/2 weeks between Monday, September 24, 2012 and last night), CBS finished at #1 as expected, with a 2.40 rating in the Adults 18-49 demographic.  FOX was #2 […]

  BROADCAST FINALS ABC:  An IN SEARCH OF WAKANDA tie-in special for the upcoming Marvel/Disney movie was at 0.30, followed by 20/20 down 0.07 to 0.31. CBS:  SWAT gained 0.02 to 0.43, FIRE COUNTRY dropped 0.05 to 0.42, and BLUE BLOODS was down 0.06 to 0.35. NBC:  The series premiere of LOPEZ VS LOPEZ was […]

        NETWORK FINALS:  THE MIDDLE gained back 0.1 of its loss in final numbers, and there was a 0.1 bump for NCIS as well.  PRISON BREAK, however, dropped 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s pair of NBA PLAYOFFS games were virtually tied […]

A big sigh of relief at NBC as The Voice returned to a 4+ rating with adults 18-49 last night.  There might be some inflation due to pre-emptions in Charlotte for Monday Night Football, but if NBC goes down in the official nationals it would only be a tenth of rating point.  That would still be a 3.7 […]

  NETWORK UPDATE:  Game 5 of the NBA FINALS adjusted up to 6.8 in final ratings, 0.8 above its preliminary number.  (The 2013 Finals lasted to Game 7, and adjusted all the way up to a 10.6 rating for that game, which is why networks don’t root for teams, they root for long series.)  The […]