It’s going to be a long spring. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  ABC’s new shows had OK premieres. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  MOM and FAM both lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 0.81 (Lakers vs. Oklahoma City)/0.41 (76ers vs. Pacers).  TLC’s DR PIMPLE POPPER couldn’t quite keep up, down 0.04 to 0.67.  On […]

>Terra Nova managed to do what almost no new show can pull off — a week two rating equal to the premiere.  Looking at the entire night, CBS continues to own Monday, while FOX is in the game now and ABC has totally blown its lead.  NBC remains a non-factor on Monday.  FOX is breathing […]

        NETWORK FINALS:  The ACM AWARDS gained 0.1 in final numbers, while the rerun of THE GOLDBERGS lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On a night with no NBA games, Bravo’s REAL HOUSEWIVES OF BEVERLY HILLS occupied the top of Wednesday […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.89 (Lakers vs. Milwaukee)/0.55 (Portland vs. Toronto).  A&E’s LIVE PD slipped 0.02 to 0.60, with the lead-in clip show at 0.31.  […]

  AFTERNOON UPDATE:  The news only got worse for FOX, as THE MINDY PROJECT slipped another 0.1 to reach a new low 1.1. TUESDAY CABLE:  In its 2d outing, BEING MARY JANE (BET) fell 0.3 to 1.2, still enough to top last night’s cable originals (although behind an Adult Swim rerun of FAMILY GUY).  PRETTY […]

  Depending on the network, comparisons are to episodes which did or didn’t compete with last week’s giant College Football Championship Game, making some look better than others. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 […]