July 10, 2012

The Sked: Cable Ratings July 3-9

More articles by »
Written by: Mitch Metcalf
Tags: , , , , , , ,

ESPN’s coverage of Major League Baseball’s (actually State Farm’s) Home Run Derby averaged a 2.7 rating with Adults 18-49, making it the top cable program in the past seven days and the top program on any network Monday night (edging FOX’s Hell’s Kitchen and MasterChef, both at a 2.5 rating in the official nationals for last night).  This is up one tenth of a rating point from last year’s Derby, which is nothing more than batting practice, some cool graphics showing the arc of the homeruns, and redundant, bombastic commentary from Chris Berman and John Kruk.  Still it’s strangely compelling.

HBO’s True Blood has been incredibly consistent at a 2.6 rating, after the 2.9 premiere.  Moving up the chart is Love and Hip Hop Atlanta, starting at a low-1 rating and now poised to cross into the 2-rating territory.

FX’s Anger Management dropped 43% from its premiere to a 1.3 rating on Thursday.  FX has to be hoping for a 1.2 or maybe a 1.3 in week three this Thursday, but a 1.0 or 1.1 is very possible and would be much more difficult to spin positively.  The second week of Wilfred came back down to Earth (0.7 rating from a 1.2 premiere), while Louie shows Louis CK’s audience is what it is: the show scored a 0.6 with a 0.7 lead-in this past week, while it did an almost identical 0.7 when it premiered following a 1.2 from Wilfred).

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.