HBO’s True Blood premiered its new season with a 2.9 rating with Adults 18-49, about where it left off last season.  The final four episodes last year (Aug 21-Sep 11, 2011): 3.1– 2.9– 2.4– 2.8.  At the other end of the scripted spectrum, HBO’s comedies Veep and Girls (airing in the 10 pm hour after […]

  A 55-year old holiday special dominated the night… with an asterisk, for now. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

A terrific night for NBC as the Sports division took control of Sunday night from the Entertainment division.  U.S. Olympic Trials coverage of three sports dominated the other networks, posting a 2.5 preliminary Adult 18-49 rating from 7-11 pm while the other networks could only muster around a 1 rating (with mostly repeats). NBC started the […]

The kitchen outrated the boudoir. ABC:  BACHELOR PAD wasn’t able to capitalize on the strong ratings for Sunday’s Bachelorette finale, premiering with a 1.4 that was way below last year’s 2.2 start.  That didn’t help THE GLASS HOUSE, which matched its 0.8 low. FOX:  The HELL’S KITCHEN/MASTERCHEF pairing continues to work, with 2.6/2.7 that gave […]

        NETWORK FINALS:  The only changes from preliminary ratings were 0.1 declines for the 8PM/9PM CBS reruns.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Another big day and night for COLLEGE FOOTBALL bowl games on ESPN, at 1.31 (Utah vs. Texas)/0.68/0.59.  CNN’s primetime NEW YEAR’S […]

On a night that featured gold medal victories for US women’s soccer, women’s water polo and men’s decathlon (none of which are particularly TV-friendly events), NBC Olympic coverage in prime time averaged a preliminary 6.8 Adult 18-49 rating, on track to be the lowest-rated night so far from London and lower than the same night […]

  Night 9 of the OLYMPICS is typically steady (aside from a big bump in Beijing), and that was true this year as well.  (NOTE: Local preseason NFL preemptions may shift ratings when final numbers are released on Tuesday.) DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics […]

A fairly ho-hum Sunday night on the broadcast networks, with only NBC and a few hours on CBS on the air with original programming. Sunday Night Football (Detroit Lions at San Francisco 49ers) will be about an 8 rating with Adults 18-49 from 8:30 pm on, when the official nationals are released tomorrow.  With the pre-game […]