June 13, 2014

UPDATED THURSDAY NIGHT BOX OFFICE: “22 Jump Street” and “Dragon 2″” Start Strong


22 JUMP STREET (Sony) wasted no time in jumping to the lead at last night’s box office, with $5.5M from shows that started at 7PM.  That’s far better than the $2.5M that Neighbors earned a few weeks ago, although to be fair Jump Street plays as an action movie as well as a comedy, broadening its demo.  While not in a league with the hugely front-loaded The Fault In Our Stars or the CG blockbusters of the summer, which have started at around $8M, it suggests that Jump Street will reach the $60M or so weekend that’s expected.  21 Jump Street, which didn’t have Thursday night screenings, started with $13.1M on its opening Friday, and the sequel should blow past that.

Family movies like HOW TO TRAIN YOUR DRAGON 2 (DreamWorks Animation/20th) don’t lend themselves to giant Thursday night results, but Dragon 2 reported a very solid $2M Thursday, from shows that started at 8PM.  Last summer, Monsters University had a $2.6M Thursday on its way to a $82.4M opening weekend, while Despicable Me 2 started with $4.7M, although that was a Tuesday night, so its weekend dynamic was different.  Dragon 2 appears to be in line with its expected $60-65M weekend.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."