OPENINGS:  Things couldn’t have gone better for M. Night Shyamalan’s SPLIT (Blumhouse/Universal).  It built on its strong Friday with a 13% bump, extremely good for a horror movie, and is estimating $40.2M for its weekend in the US against modest production/marketing costs of about $50M, which means a healthy profit is a sure thing.  […]

  OPENINGS:  There weren’t a lot of significant changes from Friday night’s picture of the weekend box office.  The only wide opening, ESCAPE ROOM (Columbia/Sony), inevitably fell 13% on Saturday, considering its genre and its unusually early Thursday afternoon start.  Nevertheless, the $18M studio weekend estimate should stand up, and that’s a solid number for […]

  OPENINGS:  On an unspectacular weekend, LET’S BE COPS (20th) was able to top the new arrivals with $17.7M (and $26.1M since its opening on Wednesday).  It should get to $40M in the US, and with a reported production cost of $18M, the question marks about potential profitability are the cost of its marketing campaign […]

  A WRINKLE IN TIME (Disney) has likely taken the only box office title it will ever have.  According to preliminary numbers at Deadline, Wrinkle had a narrow victory on Friday with $11.3M ($1.2M of that from Thursday night).  But the general front-loadedness of new openings, combined with the likely dim word of mouth here […]

  OPENINGS:  ADRIFT (H Brothers/STX) was at the top of a very low hill with $11.5M (plus $350K in 9 overseas territories).  STX, which only has domestic rights, is claiming to be on the hook for only around $30M in limited production and marketing costs, but even at that number, it may not break even, […]

  OPENINGS:  There was more loose change behind the Friday cushions for OZ THE GREAT AND POWERFUL (Disney) than the early estimate had found, and at $24.1M, it seems likely to reach at least $70M for the weekend, sparing Disney some embarrassment.  But opening at the same level as last year’s The Lorax–down 40% from […]

Weekend #10 of 2016 is looking like $146 million for the top 12 films this weekend, above the norm for this weekend (see comparisons below). NEW FILMS THIS WEEKEND March 4-6, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Zootopia Dis PG 100% 67.0 225 375 600 London Has […]

Weekend #19 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND May 6-8, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Captain America: Civil War Dis PG13 93% 206.5 518 595 1,113 Note: Although critic reviews are not related to […]