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Behind the US/Worldwide Weekend Box Office – 3.11.2018

  OPENINGS:  In the world of family movies, the 33% Saturday bump for A WRINKLE IN TIME (Disney) was mediocre.  (By comparison, Peter Rabbit rose 97% on its 1st Saturday.)  That brought the weekend to a soft $33.3M.  F...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.15.2020

  This was the weekend that the COVID-19 crisis hit the box office in earnest, and while that fact pales in importance compared to the human cost of the pandemic, it’s going to represent a multi-billion dollar hit th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.3.2018

  OPENINGS:  ADRIFT (H Brothers/STX) was at the top of a very low hill with $11.5M (plus $350K in 9 overseas territories).  STX, which only has domestic rights, is claiming to be on the hook for only around $30M in limit...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 5.2.2021

  OPENINGS:  The only wide opening of the aweek was the low-budget horror movie SEPARATION (Open Road), which had a slow start at $1.8M. There were some new limited releases, led by FOUR GOOD DAYS (Vertical) at 298 theatr...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Incredibles 2″” Superheroic, “Tag” Mild, “Superfly” Awful, “Ocean’s 8″” Holds OK

  After a few mild weeks, INCREDIBLES 2 (Pixar/Disney) has the summer box office back in blockbuster mode.  It’s on pace to easily break Finding Dory‘s $135.1M animation opening record.  According to prelimin...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “How To Train Your Dragon 3” Breathes Fire, “Fighting With My Family” Soft, “Alita” Drops & More

  After a string of disappointments at the box office, this weekend’s franchise centerpiece looks like it will deliver.  Preliminary numbers at Deadline have the opening day for HOW TO TRAIN YOUR DRAGON: THE HIDDEN ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.14.2019

  OPENINGS:  CRAWL (Paramount) may be an example of a studio outsmarting itself.  Paramount held no critics screenings, presumably because disdain was expected, and thus was unable to create any advance buzz around a res...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.20.2019

  OPENINGS:  MALEFICENT: MISTRESS OF EVIL (Disney) had a weak $36M start in the US, down 48% from the $69.4 opening of the first Maleficent 3 years ago.  If Mistress of Evil manages the same multiple as its predecessor, ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.1.2019

  OPENINGS:  KNIVES OUT (MRC/Lionsgate) scored a victory for non-IP, adult-oriented filmmaking with a strong $27M over the 3-day weekend ($41.7M since Wednesday), and although December box office can be tough to predict, ...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 3.28.2021

  OPENINGS:  NOBODY (Universal) had a fair start at $6.7M, better than the $4.1M opening for Let Him Go and the $3.1M for The Marksman.  Following the Universal pattern it will hit premium VOD after 2 more weekends, and ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.1.2020

  OPENINGS:  THE INVISIBLE MAN (Blumhouse/Universal) had a 12% Saturday bump, evidence of extremely strong word of mouth in the horror genre (among recent uncommonly leggy horror releases, Get Out rose 17% on its 2nd day ...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 9.20.2020

  OPENINGS:  The only wide opening of the week was the Christian-aimed action movie INFIDEL (Cloudburst), the first release from that studio.  The official estimate is $1.5M from 1724 theatres, or a bit less than $900 pe...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 3.21.2021

  OPENINGS:  With the LA movie theatre market now open (at 25% capacity) and a general rise in vaccinations, the box office seems to be taking its first very tentative steps back to pre-pandemic life.  The one wide openi...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.12.2020

  OPENINGS:  The release strategy for 1917 (Universal) has gone just about perfectly, culminating in a $36.5M wide opening weekend that was significantly ahead of industry expectations.  Universal screened the film to cr...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.17.2019

  OPENINGS:  FORD VS. FERRARI (20th/Disney) had a strong start with $31M, and will hope to extend its run through the holidays and into Oscar season based on its initially older-skewing audience and excellent reviews and ...
by Mitch Salem
 
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