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BEHIND THE FRIDAY BOX OFFICE – 10/24/13

  OPENINGS:  BAD GRANDPA (Paramount) cost only $15M to produce, and although that’s somewhat misleading (when worldwide marketing is added, the total cost becomes more like $75M+), it’s still headed for easy s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/22/15

  OPENINGS:  None of the newcomers made much of an impression.  At the moment, MCFARLAND USA (Disney) is claiming a slim victory over THE DUFF (CBS/Lionsgate), $11.3M vs. $11M, but that’s based on a far more aggres...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.15.2017

  OPENINGS:  HAPPY DEATH DAY (Blumhouse/Universal) opened so well at $26.5M that inevitably, despite the fact that it appears to tell a completely closed-end story, talk of a franchise has started.  You can’t blame...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.15.2020

  This was the weekend that the COVID-19 crisis hit the box office in earnest, and while that fact pales in importance compared to the human cost of the pandemic, it’s going to represent a multi-billion dollar hit th...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 4.25.2021

  OPENINGS:  The theatrical box office continued to pick itself up off the floor this weekend with two high-performing R-rated action movies, which thrived despite an overlapping target audience and the availability of on...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.2.2022

  OPENINGS:  With the latest MCU extravaganza waiting in the wings, Hollywood studios kept their wares out of the market, and the only arrival was the latest Liam Neeson vehicle (incredibly, he’s had 6 films in rele...
by Mitch Salem
 
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Behind the Friday Box Office – 8/8/14

  OPENINGS:  TEENAGE MUTANT NINJA TURTLES (Paramount) may or may not turn a big profit–it carries a $300M pricetag (including worldwide marketing), and could falter quickly now that the fans have shown up–but ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “The Boss” Is Kryptonite to “BvS,” “Hardcore Henry” & “Demolition” Implode

  How much more humiliating can things get for Warners?  On Friday, according to preliminary numbers at Deadline, THE BOSS (Universal), which isn’t even a high-performing Melissa McCarthy vehicle, beat up both the s...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 11.22.2020

  OPENINGS:  With the pandemic raging throughout the country and about 20% fewer theatres open than last week, box office numbers plunged across the board.  There were no truly wide openings, but the Jackie Chan vehicle ...
by Mitch Salem
 
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Behind the Weekend US/Worldwide Box Office – 11.7.2021

  OPENINGS:  ETERNALS (Marvel/Disney) opened at the low end of expectations with $71M, not a surprise given its lousy reviews (48% on Rotten Tomatoes, unprecedented for the MCU) and blah audience exit polls.  Even so, th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.17.2022

  OPENINGS:  WHERE THE CRAWDADS SING (Columbia/Sony) launched with $17M, ahead of (low) expectations, and fueled by an audience of women in the midwest/south.  There’s no direct competition in sight, and it should ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/2/14

  OPENINGS:  NIGHTCRAWLER (Open Road) and Ouija are in a dead heat for the weekend title, with Nightcrawler claiming a temporary $9000 edge at $10.909M.  We won’t know the real winner until tomorrow, but Ouija is a...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.5.17

  OPENINGS:  It’s still too soon to gauge whether RINGS (Paramount) can creep its way to breakeven with international help (total production/marketing costs are $75M+), but it’s certainly not performing well e...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.1.2019

  OPENINGS:  KNIVES OUT (MRC/Lionsgate) scored a victory for non-IP, adult-oriented filmmaking with a strong $27M over the 3-day weekend ($41.7M since Wednesday), and although December box office can be tough to predict, ...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 2.7.2021

  OPENINGS:  Even in healthy times, Super Bowl weekend isn’t a fertile time for movie openings, the exceptions being counterprogramming like 2008’s Hannah Montana concert movie.  In that vein, this weekend fe...
by Mitch Salem
 
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