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The Return of Box Office – 8.23.2020

  What are we to make of the first meaningful box office numbers to come our way since March?  The area is a landscape of spin in the best of times, and these of course are not those.  Other than drive-ins, heatres remai...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.24.2022

  OPENINGS:  Jordan Peele’s NOPE (Universal) premiered on the lower end of expectations at $44M.  That’s a significant number for a project that isn’t based on preexisting IP, but down 38% from Peele...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.24.2017

  OPENINGS:  As we noted on Friday, the 3-day weekend studio estimates are lower than they’d otherwise be, due to lower pre-holiday moviegoing on Saturday and especially Sunday.  That will all change on Christmas D...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “San Andreas” Moves the Richter Scale; “Aloha” Says Goodbye

  SAN ANDREAS (Village Roadshow/Warners) is off to a mid-range start, with preliminary Friday numbers at Deadline giving it a $17.5M opening day (including $3.1M from Thursday night), which is slightly ahead of the $16.6M ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/15/15

  OPENINGS:  This year’s Saturday night Valentine’s Day worked out well for everyone this weekend, but especially for FIFTY SHADES OF GREY (Universal/Focus).  The prospect of some kink refreshed the movieR...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 10/18/13

  OPENINGS:  When Paramount pushed the next Paranormal Activity to 2014, it seemed to give CARRIE (Screen Gems/Sony/MGM) an open field to own the Halloween movie season.  But audiences weren’t interested, and Carri...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Get Out” Slams Door on “LEGO Batman,” “Rock Dog” & “Collide”

  GET OUT (Blumhouse/Universal) is the latest hit from the prolific low-budget horror production company that still has Split in the market, off to a fast start according to preliminary numbers at Deadline with $10.5M on F...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.20.2022

  OPENINGS:  UNCHARTED (Columbia/Sony) had a strong start with $44.2M ($51M with the holiday Monday), once again largely due to the M18-34 demo, but also suggesting that Tom Holland may be emerging as an action star even ...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 9.13.2020

  OPENINGS:  Even in a normal box office marketplace, a mild rom-com with no big-name stars like THE BROKEN HEARTS GALLERY (TriStar/Sony) probably wouldn’t have made much money, and it has both a low production budg...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 11.22.2020

  OPENINGS:  With the pandemic raging throughout the country and about 20% fewer theatres open than last week, box office numbers plunged across the board.  There were no truly wide openings, but the Jackie Chan vehicle ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.22.2018

  OPENINGS:  I FEEL PRETTY (Voltage/H Brothers/STX) became the first Amy Schumer movie to dip on its 2nd day of release, indicating weak word of mouth.  Its $16.2M weekend put it in 3rd place for the weekend, with uncert...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.13.2022

  OPENINGS:  Despite being limited to 2 Saturday shows at 803 theaters, the (tape-delayed) live concert movie BTS: PERMISSION TO DANCE (Trafalgar) earned $6.8M at the US box office.  Even with an average $35 ticket price...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 4.4.2021

  OPENINGS:  GODZILLA VS KONG (Warners, also on HBO Max) had the biggest US theatrical debut since the onset of pandemic closings with $48.5M over 5 days ($32.2M for the 3-day weekend).  It will clearly roar past Tenet&#...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.17.2022

  OPENINGS:  WHERE THE CRAWDADS SING (Columbia/Sony) launched with $17M, ahead of (low) expectations, and fueled by an audience of women in the midwest/south.  There’s no direct competition in sight, and it should ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.29.2019

  OPENINGS:  ABOMINABLE (Pearl/DreamWorks/Universal) seized a weekend on the calendar that had a dearth of new children’s movies (and with 2 weeks until The Addams Family opens), and pushed it to a fair $20.9M openi...
by Mitch Salem
 
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