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Behind the US/Worldwide Weekend Box Office – 5/29/16

  OPENINGS:  As we forecast on Friday night, X-MEN: APOCALYPSE (TSG/20th) isn’t just running lower than 2014’s Days of Future Past, it’s also been more frontloaded.  20th is projecting a $65M 3-day week...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Mockingjay 2″” Takes Black Friday Ahead of “Good Dinosaur” & “Creed”

  The box office typically dives on Thanksgiving Day when audiences (especially families) are otherwise occupied, then jumps back on Black Friday, and such was the case again this year.  According to preliminary numbers a...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Captain Marvel” Unchallenged, “Wonder Park” & “Five Feet Apart” OK, “Captive State” DOA

  The other studios didn’t try very hard to compete with the second weekend of CAPTAIN MARVEL (Marvel/Disney), and the blockbuster will have no trouble repeating as #1 this week.  According to preliminary numbers at...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.20.2022

  OPENINGS:  The $9M start for THE MENU (Searchlight/Disney) was below the $10.1M launch of Barbarian–and The Menu cost about $20M more to produce.  Combine that with the fact that The Menu is really more of a very...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/7/16

  OPENINGS:  The answer to the question of whether the Day 2 drop for SUICIDE SQUAD (RatPac/DC/Warners) would be as bad as the one for Batman v Superman turned out to be no–it was worse.  Suicide plunged 41% on Sa...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.17.2019

  OPENINGS:  FORD VS. FERRARI (20th/Disney) had a strong start with $31M, and will hope to extend its run through the holidays and into Oscar season based on its initially older-skewing audience and excellent reviews and ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.28.2019

  OPENINGS:  Quentin Tarantino’s ONCE UPON A TIME… IN HOLLYWOOD (Columbia/Sony) had a 21% Saturday drop, indicating a fair amount of frontloading, but studio estimates have it reaching its goal at $40.4M for t...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.30.2019

  OPENINGS:  ANNABELLE COMES HOME (New Line/Warners) had a $20.3M weekend, but it had opened on Wednesday, so its 5-day total was $31.2M.  Even so, its 5 days were lower than the 3-day weekends for Annabelle ($37.1M) and...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.2.2022

  OPENINGS: As studio greenlight and release strategies continue to morph, one thing that’s clear is that there will never be a shortage of low-budget horror movies.  SMILE (Paramount) is the latest successful arriv...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.24.2018

  OPENINGS:  JURASSIC WORLD: FALLEN KINGDOM (Legendary/Perfect World/Universal) is claiming a round-number $150M US opening (actually $150.001M, which is cute), a number that relies on an extremely strong Sunday projectio...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.4.2022

  OPENINGS:  VIOLENT NIGHT (Universal) slightly overperformed with $13.3M in the US, and with its $20M production budget, it may be headed for breakeven or perhaps moderate profit.  However, worldwide marketing costs are...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.10.2021

  OPENINGS:  In the US, NO TIME TO DIE (UA/MGM) opened at $56M, at the low end of expectations–and “expectations” are usually already set low so that the press will report that a film has “overperf...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.6.2022

  OPENINGS:  The male 18-34 demo was again at the center of the box office, largely fueling the $23.5M start for JACKASS FOREVER (Paramount), not quite at the level of the last product of the franchise, 2013’s Bad G...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8/23/15

  OPENINGS:  With a $10M production budget (and tens of millions in marketing on top), the $10.6M weekend for SINISTER 2 (Blumhouse/Gramercy/Focus/Universal) will test Blumhouse’s ability to make money out of just a...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.27.2022

  OPENINGS:  THE LOST CITY (Paramount) opened at the high end of expectations at $31M, a particularly solid result these days for a movie that skews both female and older (the latter crowd evident in the 2% Friday-to-Satu...
by Mitch Salem
 
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