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Behind the US/Worldwide Weekend Box Office – 4.3.2022

  OPENINGS:  The MCU-adjacent MORBIUS (Marvel/Columbia/Sony) was unable to pull off Venom‘s feat of opening big despite lousy reviews.  Its $39.1M weekend was less than half of Venom‘s $80.3M, and negative wo...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Captain Marvel” Super-Heroic, Holdovers Fade

  CAPTAIN MARVEL (Marvel/Disney) is delivering the jolt the 2019 box office desperately needed.  Preliminary numbers at Deadline put opening day at $62M ($20.7M from Thursday night).  That’s far higher than the $38...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Boo 2″” Tops Weak “Geostorm,” “Only The Brave” & “Snowman”

  It’s a busy but not particularly big weekend at the multiplex.  The weekend’s winner will be BOO 2! A MADEA HALLOWEEN (Lionsgate), which did a fairly good job of holding the audience for last year’s or...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 6/28/13

  OPENINGS:  Almost all the “early Friday” numbers turned out to be overly optimistic, but THE HEAT (20th) is still having a great opening, with a $13.6M first day that should put it in the neighborhood of a $...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Avengers: Infinity War” Aims For A Record Start

  AVENGERS: INFINITY WAR (Marvel/Disney) exists on that rarefied box office plane where even a reported $450M in production/marketing costs can be waved off in comparison to the certain returns to come.  Deadline is repor...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Ant-Man & The Wasp” Large, “The First Purge” Soft, “Sicario 2″” Drops & More

  ANT-MAN & THE WASP (Marvel/Disney) will be Marvel’s lowest-grossing 2018 release, but it was designed to have relatively minor stakes, and while it’s not in a league with Black Panther or Avengers: Infini...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.28.2018

  OPENINGS:  In the US, THE MAZE RUNNER: THE DEATH CURE (20th) had an OK start with $23.5M, down from $32.5M/$30.3M for the first 2 films in the series.  It’s on track for $60-65M here.  However, it’s off to...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Jumanji” Tops “Insidious,” Heavy Drop For “Last Jedi,” “Molly’s Game” & “Darkest Hour” Expand

  2018, as is often the case, is kicking off at the box office, with low-budget horror, and according to preliminary numbers at Deadline, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) easily took Friday with $12.5M (includ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.13.2022

  OPENINGS:  Note that the entire market in the US will be hit by Super Bowl Sunday, which will be down from Saturday by roughly double the percentage of the usual Saturday-Sunday drop.  (However, Hollywood will hope for...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/29/16

  OPENINGS:  As we forecast on Friday night, X-MEN: APOCALYPSE (TSG/20th) isn’t just running lower than 2014’s Days of Future Past, it’s also been more frontloaded.  20th is projecting a $65M 3-day week...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.7.2019

  OPENINGS:  At $53.5M, SHAZAM (DC/New Line/Warners) had the lowest opening weekend of the current DC run of superhero movies (it was also below all the Marvel openings), but it was produced to be a lower-budget companio...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Split” On Top, Shyamalan’s Return Beats “XXX” and Xander Cage

  After years in the wilderness, M. Night Shyamalan returned to profitability with last year’s The Visit, and based on preliminary numbers at Deadline, SPLIT (Blumhouse/Universal) will build on that success.  Openin...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Miss Bala” Drops The Ball, “Glass” & “The Upside” Top Dim Super Bowl Weekend

  MISS BALA (Columbia/Sony) is the only new opening this Super Bowl weekend, but it’s failing to take advantage of its status.  Deadline‘s preliminary numbers have Miss Bala‘s opening day at $2.7M ($650K...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.12.2018

  OPENINGS:  THE MEG (Gravity/Warners) had a fair hold on Saturday, down 2%, which brought it to a $44.5M weekend.  That’s 83% better than Skyscraper‘s start, and 27% better than Rampage, and with no new dire...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.22.2017

  OPENINGS:  BOO 2! A MADEA HALLOWEEN (Lionsgate) took the weekend with $21.7M, down 24% from last year’s first Boo.  That puts it behind all the previous Madea openings except A Madea Christmas, which had the enti...
by Mitch Salem
 
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