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BEHIND THE FRIDAY BOX OFFICE – 10/24/13

  OPENINGS:  BAD GRANDPA (Paramount) cost only $15M to produce, and although that’s somewhat misleading (when worldwide marketing is added, the total cost becomes more like $75M+), it’s still headed for easy s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.28.2018

  OPENINGS:  In the US, THE MAZE RUNNER: THE DEATH CURE (20th) had an OK start with $23.5M, down from $32.5M/$30.3M for the first 2 films in the series.  It’s on track for $60-65M here.  However, it’s off to...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 2.14.2021

  OPENINGS:  The Presidents Day weekend wide releases were Sundance titles seeking to take advantage of the expanded “2020” Oscar calendar, which includes films released through February 2021.  Both would lik...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.1.2019

  OPENINGS:  Labor Day weekend is traditionally Hollywood’s graveyard, and no major studio touched the holiday with a fresh arrival.  DON’T LET GO (Blumhouse Tilt/OTL) tried to take advantage of the quiet, ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.10.2019

  OPENINGS:  CAPTAIN MARVEL (Marvel/Disney) launched with $455M worldwide, the highest superhero intro movie ever (although not all the titles in that category opened in China on their first weekend).  In the US, its $15...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.24.2019

  OPENINGS:  The weekend multiple for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was 3.2x, about mid-way between the first Dragon‘s 3.6x and Dragon 2‘s 2.6x.  (Note that the s...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 6/28/13

  OPENINGS:  Almost all the “early Friday” numbers turned out to be overly optimistic, but THE HEAT (20th) is still having a great opening, with a $13.6M first day that should put it in the neighborhood of a $...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 1.17.2021

  OPENINGS:  THE MARKSMAN (Open Road) allows Liam Neeson to lay claim to being the most prolific movie star of the pandemic, following on the releases of Honest Thief and the smaller-scale Made In Italy.  Despite a holid...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.6.2022

  OPENINGS:  The male 18-34 demo was again at the center of the box office, largely fueling the $23.5M start for JACKASS FOREVER (Paramount), not quite at the level of the last product of the franchise, 2013’s Bad G...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.26.2017

  OPENINGS:  3-day weekend totals were largely in line with where they were headed on Friday night.  COCO (Pixar/Disney) settled in at $49M ($71.2M since Wednesday).  On a 3-day basis, that was almost exactly the same a...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.31.2021

  OPENINGS:  Taking the spotlight from higher-profile arrivals, the anime title MY HERO ACADEMIA: WORLD HEROES’ MISSION (Funimation) was the weekend’s highest-grossing newcomer with $6.4M, better than the $5.9...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Captain Marvel” Unchallenged, “Wonder Park” & “Five Feet Apart” OK, “Captive State” DOA

  The other studios didn’t try very hard to compete with the second weekend of CAPTAIN MARVEL (Marvel/Disney), and the blockbuster will have no trouble repeating as #1 this week.  According to preliminary numbers at...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/8/16

  OPENINGS:  Word of mouth kicked in on Saturday for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), which fell a mild 19% from opening day, much better than the 38% drop for Batman v Superman and the 33% for The Avengers: Ag...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.21.2021

  OPENINGS:  GHOSTBUSTERS: AFTERLIFE (Columbia/Sony) opened with $44M, which was $2M below the launch of the 2016 Ghostbusters, a result treated as such a disaster that the franchise had to be re-rebooted.  Afterlife, th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.7.2019

  OPENINGS:  At $53.5M, SHAZAM (DC/New Line/Warners) had the lowest opening weekend of the current DC run of superhero movies (it was also below all the Marvel openings), but it was produced to be a lower-budget companio...
by Mitch Salem
 
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