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Behind the US/Worldwide Weekend Box Office – 1.9.2022

  OPENINGS:  It’s likely that THE 355 (Universal) would have been challenged at the box office even in normal times, considering that its level of action spectacle is significantly lower than superhero movies can af...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Hollywood Takes The Holiday Off

  Labor Day weekend is always the exhausted last gasp of the summer movie season, but this year the studios didn’t even try.  Partly it’s the effect of August having generally been a disaster in 2015 (last yea...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.9.2017

  OPENINGS:  SPIDER-MAN: HOMECOMING (Marvel/Columbia/Sony) was considerably more front-loaded than initial enthusiasm suggested, dropping 27% on Saturday, and pushing its weekend total to $117M.  While the weekend result...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Winchester” Takes Day, “Jumanji” Likely To Rebound For Super Bowl Weekend

  Although some films have opened well against the Super Bowl, both counterprogramming (the Hannah Montana concert movie and Dear John) and playing toward the action genre (Taken and Chronicle), as a rule the studios stay ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Crazy Rich Asians” Romps, “Happytime Murders” Sad, “Papillon” Behind Bars

  The lack of strong new competition is certainly helping, as is the Wednesday opening that kept last Friday down a bit, but nevertheless, the Weekend 2 hold for CRAZY RICH ASIANS (SK Global/Warners) is on track to be extr...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Hollywood” Solid, “Lion King” Stays On Top

  ONCE UPON A TIME… IN HOLLYWOOD (Columbia/Sony), the summer’s great adult-oriented, non-franchise, auteur/movie star hope, had a solid start per preliminary numbers at Deadline with a $16.7M opening day (inclu...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/31/15

  OPENINGS:  SAN ANDREAS (Village Roadshow/RatPac Dune/New Line/Warners) had a solid 13% Saturday bump that propelled it to a $53.2M weekend, significantly above expectations–and with no direct competition arriving ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.4.2018

  OPENINGS:  WINCHESTER (CBS/Lionsgate) didn’t benefit from having the weekend to itself, with a $9.3M opening that was undistinguished even by the standards of low-budget horror Super Bowl Weekend arrivals.  (The ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Home” Is Where the Money Is; “Get Hard” Also Strong

  HOME (DreamWorks Animation/20th) should soothe the embattled studio and its investors a bit.  According to preliminary numbers at Deadline, Home earned $15M on Friday, almost double the $8M start for DWA’s Mr. Pea...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Wrinkle In Time” Narrowly Takes Day, But “Black Panther” Heads for Weekend Win (Again)

  A WRINKLE IN TIME (Disney) has likely taken the only box office title it will ever have.  According to preliminary numbers at Deadline, Wrinkle had a narrow victory on Friday with $11.3M ($1.2M of that from Thursday nig...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.20.2022

  OPENINGS:  UNCHARTED (Columbia/Sony) had a strong start with $44.2M ($51M with the holiday Monday), once again largely due to the M18-34 demo, but also suggesting that Tom Holland may be emerging as an action star even ...
by Mitch Salem
 
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US/Worldwide Weekend Box Office – 4.11.2021

  OPENINGS:  The only new arrival in wide US release was the woebegone VOYAGERS (Lionsgate), which got a minimal push from its studio and opened at a low $1.4M, fated for $5M or so in the US. The major new international o...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.12.2020

  OPENINGS:  The release strategy for 1917 (Universal) has gone just about perfectly, culminating in a $36.5M wide opening weekend that was significantly ahead of industry expectations.  Universal screened the film to cr...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/29/16

  OPENINGS:  As we forecast on Friday night, X-MEN: APOCALYPSE (TSG/20th) isn’t just running lower than 2014’s Days of Future Past, it’s also been more frontloaded.  20th is projecting a $65M 3-day week...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/8/16

  OPENINGS:  Word of mouth kicked in on Saturday for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), which fell a mild 19% from opening day, much better than the 38% drop for Batman v Superman and the 33% for The Avengers: Ag...
by Mitch Salem
 
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