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Pilot + 1

THE SKED’S PILOT + 1 REVIEW: “Elementary”

A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have ha...
by Mitch Salem
 
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Pilot + 1

THE SKED PILOT + 1 REVIEW: “Made In Jersey”

A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have ha...
by Mitch Salem
 
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Articles

Promo Watch NEW FALL SHOW PROMOTION — 666 Park Avenue and Nashville Jump to an Early Lead

Promo Watch begins and so far ABC’s 666 Park Avenue and Nashville stand out so far (thanks to a solid assist from the NBA). With the arrival of summer, it is time for the broadcast networks to get busy rolling out their m...
by Mitch Metcalf
 
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Articles

THE SKED SEASON FINALE REVIEW: “2 Broke Girls”

      With the spring decline of New Girl‘s ratings, 2 BROKE GIRLS became the only remaining breakout comedy hit of the 2011/12 broadcast season.  The truth is, it’s still not all that good.  Tonigh...
by Mitch Salem
 
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Articles

The Sked: WEDNESDAY RATINGS June 13

NBC could have used Game 6 of the NHL Stanley Cup Final on Wednesday rather than Monday.  The 2.0 rating the concluding game generated Monday would have doubled last night’s rating for the regular NBC Wednesday line-up (...
by Mitch Metcalf
 
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Articles

The Sked: FALL RATINGS PREDICTIONS — SUNDAY Night

Thanks to football, Sunday nights in the fall can be very misleading.  NBC will walk away with the night between September and December with an astounding 6.5 rating each Sunday in prime time during the NFL season.  For 18 we...
by Mitch Metcalf
 
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The Sked

The Sked: MAY SWEEP UPDATE (8 of 28 nights)

>With eight nights of ratings in for the May Sweep (official ratings for April 26-May 2 and fast national ratings for May 3), here’s an early look at the final major ratings sweep period of the broadcast season, when rati...
by Mitch Salem
 
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Articles

The Sked: Monday Ratings September 24 — The Season Begins

It’s going to be a long fall for CBS on Monday nights.  Last night’s slate of season premieres on CBS average a 2.7 Adult 18-49 rating in the fast nationals, far below the 3.6 nightly rating we forecast back in May...
by Mitch Metcalf
 
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Reviews

THE SKED’S SEASON PREMIERE REVIEW: “Person of Interest”

  PERSON OF INTEREST:  Thursday 9PM on CBS WHERE WE WERE:  Watching Harold Finch (Michael Emerson), the secretive billionaire creator of the super-surveillance system that keeps tabs on all potential criminals and victim...
by Mitch Salem
 
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Articles

THE SKED: Ad Age Shows Us the Network Money – Part 2: The Shows

Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their mo...
by Mitch Salem
 
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Articles

Broadcast Network Weekly & Summer Averages: Bring on the Olympics

Based on fast nationals for Friday-Sunday and official national ratings for Monday-Thursday, the week of July 16-22 looks like ABC and FOX in a tie for first place with CBS and NBC several notches below, fighting to stay out of...
by Mitch Metcalf
 
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Articles

The Sked: SUNDAY RATINGS June 24

NBC won a painful Sunday night with a 1.2 preliminary Adult 18-49 rating from 7-11 pm.  The U.S. Olympic Trials at 7 pm, featuring track and field from Eugene, Oregon, averaged a 1.2 rating, starting at a 1.0 in the 7:00 half ...
by Mitch Metcalf
 
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Articles

SKEDBALL: March Madness TV Ratings through Third Saturday (Final Four)

Updated ratings for the NCAA Men’s Basketball Tournament through the third Saturday of March Madness (the Semfinals). Two games have been added to the CBS averages. CBS is now averaging over 7.7 million viewers 2+ for th...
by Mitch Metcalf
 
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Articles

THE SKED’s Fall TV Ratings Predictions – Monday

  The Upfronts are over, which means the real Upfronts are about to begin–that is, the networks’ advance sale of advertising time (usually about 80% of the season’s total) for the Fall 2013 TV season.  A...
by Mitch Salem
 
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Articles

The Sked: TUESDAY RATINGS May 29

America’s Got Talent powered NBC to another nightly victory last night.  A repeat AGT scored a 2.0 preliminary rating with Adults 18-49 at 8 pm, and an original hour at 9 pm averaged a 3.7 rating (up from the showR...
by Mitch Metcalf
 
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