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The Sked: Why Are the Networks Upbeat about the Upfront with Such Declining Ratings?

> We may all be looking at the wrong ratings. Each day, attention is paid to the previous night’s television ratings, generally the “Live+Same Day” ratings measuring any viewing of a program live or via DVR pl...
by Mitch Metcalf
 
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Articles

The Sked: SATURDAY RATINGS June 16 — U.S. Open Golf Decent

NBC won Saturday night with a 1.5 preliminary Adults 18-49 rating (subject to upward revision due to the live broadcast feed to the west coast).  Coverage of the third round of the U.S. Open golf championship from Olympic Club...
by Mitch Metcalf
 
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Reviews

THE SKED SEASON FINALE REVIEW: “CSI”

  As of this week, there’s just one CSI left standing on CBS, and after 13 years, it’s the original recipe.  Having survived the bump in its creative road a couple of seasons ago when the misguided hire of Lau...
by Mitch Salem
 
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Articles

SKEDBALL: March Madness TV Ratings through Third Saturday (Final Four)

Updated ratings for the NCAA Men’s Basketball Tournament through the third Saturday of March Madness (the Semfinals). Two games have been added to the CBS averages. CBS is now averaging over 7.7 million viewers 2+ for th...
by Mitch Metcalf
 
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Articles

THE SKED NIELSENWAR – WEEK 2

  We’ve had a second week of ratings to examine, and it’s time once again to ask:  How goes the war?  And what do we know now that we didn’t know a week ago? ANYTHING OVER 1.5 IS THE NEW 2.5.  NBC and ...
by Mitch Salem
 
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Articles

THE SKED: A CBS Shuffle

  CBS has reversed its previous strategy of launching GOLDEN BOY with two Tuesday airings and then moving it to the Friday 9PM slot.  Instead, the show will remain on Tuesdays, with that night’s VEGAS shifting to Fr...
by Mitch Salem
 
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Articles

The Horse Race: Three Days into the New Season

With three nights of official national ratings counted, CBS is in front with a 2.99 Adult 18-49 rating, down a dizzying 30% from the first three nights last fall (when CBS was a towering #1 at a 4.28 rating).  Remember, The Ey...
by Mitch Metcalf
 
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Articles

SKEDBALL: Weekend Sports Ratings — Tiger Woods Is Winning Again and Viewers Return to Golf

PGA golf was the big winner this weekend (May 11-12, 2013), thanks to a resurgent Tiger Woods, who won his fourth tournament this year at the mini-major TPC in Florida.  NBC was up almost 50% over last year for the weekend cov...
by Mitch Metcalf
 
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Articles

Broadcast Weekly & Summer Averages through September 2

The week heading into Labor Day is usually forgettable.  Television viewing is always very light the Thursday-Sunday before the holiday, and this past week the broadcast networks suffered through low ratings for the Republican...
by Mitch Metcalf
 
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The Sked

The Sked: MAY SWEEP UPDATE (through 2 nights)

>With two nights of the May Sweep in (Thursday’s official ratings and Friday’s fast national ratings), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings are mea...
by Mitch Salem
 
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Articles

Weekly Broadcast Ratings: A Creaky Summer Begins

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  NBC will win the week ending Sunday with a 1.42 adult 18-49 rating in prime time, identical to last w...
by Mitch Metcalf
 
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Articles

SKEDBALL: March Madness through Monday’s National Championship

Chart updated with persons 2+ audience for the National Championship on Monday April 6, 2015: Telecast 67: CBS Monday 9:18 pm #1-Duke 68 #1-Wisconsin 63 (Tied 31-31 at half) CBS struck gold Monday night with an average aud...
by Mitch Metcalf
 
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Articles

The Sked: MAY SWEEP — (ALMOST) FINAL RESULTS

The May Sweep is almost in the books (official ratings for April 26-May 22 and fast national ratings for May 23), and FOX will finish #1 with the 2.4 rating we expected.  ABC closed well in the final few nights as CBS was in f...
by Mitch Metcalf
 
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Articles

THE SKED: Monday Ratings – Network Scorecard – 9/19/11

> And… they’re off!  The 2011-12 broadcast TV season is underway, and already there are some clear winners and losers. CBS:  Last night was always going to be a good night for the Eye, but the extent of th...
by Mitch Salem
 
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Articles

Broadcast Network Rankings through January 6 — Football Still King

THE WEEK.  For the recently completed week ending Sunday (December 31, 2012-January 6, 2013), NBC maintained first place with a preliminary 2.75 adult 18-49 rating in prime time.  The week was supported by NBC’s final...
by Mitch Metcalf
 
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