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Behind the Friday Box Office – 5/9/14

  OPENINGS:  NEIGHBORS (Universal) is a big win for all concerned, with a huge $19.6M Friday that could put it in reach of $50M for the weekend, especially if the fact that this is a rare mainstream Hollywood non-rom-com ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Transformers” Surges to Possible 9-Digit Weekend

  Despite a $8.7M start on Thursday night that was no better than the year’s other blockbusters, and bulletins throughout the day that business was slightly softer than expected, reports at Deadline and elsewhere ar...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “X-Men” Mutates Holiday Weekend, “Blended” Doesn’t Mix

  X-MEN: DAYS OF FUTURE PAST (20th) was fated to walk away with Memorial Day Weekend, and it’s starting off its run in high style, with a preliminary $36M (including $8.1M from Thursday night) reported at Deadline an...
by Mitch Salem
 
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Behind the Friday Box Office – 6/27/14

  On Friday, the big alien robots blew things up. OPENINGS:  TRANSFORMERS: AGE OF EXTINCTION (Paramount) got the Friday it was hoping for, the biggest day of 2014 at $41.6M, and one that gives the blockbuster a strong (al...
by Mitch Salem
 
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Behind the Friday Box Office – 5/23/14

  OPENINGS:  With $36M on Friday, X-MEN: DAYS OF FUTURE PAST is assured of going over $100M by Monday, and the only question is by how much.  The day fell a bit below the openings for Godzilla ($38.4M) and Captain Americ...
by Mitch Salem
 
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Behind the Friday Box Office – 7/4/14

  OPENINGS:  Star/co-writer/co-producer Melissa McCarthy reportedly took a fraction of her usual fee on TAMMY (Warners) to keep the production budget down to the low $20Ms.  After a $6.4M 4th of July (up 17% from Thursda...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Maleficent” Soars, “A Million Ways” Perishes

  MALEFICENT (Disney) performed as well as its Thursday night start suggested it might, at the high-end of expectations according to preliminary Friday numbers at Deadline and elsewhere.  The revisionist fairy tale surged...
by Mitch Salem
 
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Behind the Friday Box Office – 7/11/14

  OPENINGS:  DAWN OF THE PLANET OF THE APES (20th), with $27.7M on Friday and a likely $70M weekend, will probably have a significant US box office bump over its predecessor Rise ($176.8M, after a $54.8M opening), but it ...
by Mitch Salem
 
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Behind the Friday Box Office – 5/30/14

  OPENINGS:  MALEFICENT (Disney) didn’t come cheap–with worldwide marketing, its price-tag will top $300M.  But it seems to be money well spent, as its $24.2M Friday should propel it into a $70M+ weekend.  I...
by Mitch Salem
 
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Behind the Friday Box Office – 7/18/14

  Even though it’s just mid-July, Guardians of the Galaxy is the only likely blockbuster opening left this summer.  Barring some surprises, the seasonal picture is ugly. OPENINGS:  THE PURGE: ANARCHY (Universal) t...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Faultless “Stars” Halts “Edge of Tomorrow”

  THE FAULT IN OUR STARS (20th) ran away with Friday’s box office, demonstrating the hunger out there for movies that aren’t centered on special effects extravaganzas.  Based on preliminary numbers at Deadline...
by Mitch Salem
 
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Behind the Friday Box Office – 8/29/14

  OPENINGS:  AS ABOVE/SO BELOW (Universal) cost just $5M to produce, but its big-studio marketing campaign will add at least $30M to that, and after a $3.2M Friday, it’s headed for $9.5M by Sunday and $11.5M for the...
by Mitch Salem
 
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Behind the Friday Box Office – 6/6/14

  Here’s a scary factoid for the studios.  In 2013, 5 movies opened in May/June that reached over $200M in the US alone, and none of those movies had a total lower than $228.8M.  This year, as we head to mid-June, ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “22”” Jumps High, “Dragon” A Bit Lower

  22 JUMP STREET (Sony/Columbia) is having the start merited by a sequel to a huge hit that’s getting ecstatic reviews in its own right.  Based on preliminary numbers at Dateline and elsewhere, it had a $23-24M open...
by Mitch Salem
 
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Behind the Friday Box Office – 6/13/14

  OPENINGS:  22 JUMP STREET (Sony/Columbia) went even higher on Friday than early estimates had it, reaching $25M.  Even if it’s front-loaded as a young-skewing sequel, a $60M weekend is all but guaranteed, which w...
by Mitch Salem
 
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