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THE SKED: Super Bowl Ads

  Hollywood didn’t have a particularly strong presence in this year’s Super Bowl (won, for those living in a very well insulated cave, by Baltimore, which held off San Francisco 34-31), despite the fact that th...
by Mitch Salem
 
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Pilot Reports

PREMIERING TONIGHT–THE SKED’S FALL PILOT REPORT: CBS’s “Elementary”

  ELEMENTARY: Thursday 10PM on CBS -Potential DVR Alert ELEMENTARY has been given CBS’ showcase Thursday 10PM timeslot in the fall.  Perhaps surprisingly, it may deserve to be there. The series concept is… wel...
by Mitch Salem
 
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Articles

The Sked: Thursday Ratings — NBC’s Temptation to Permanently Strip The Voice Continues

CBS won Thursday night, as NBC got into the game on the night (kind of — if you call a 2.1 rating from 8-11 pm competing).  Once again, The Voice solved some more problems on yet another night, improving 90 of the 180 ...
by Mitch Metcalf
 
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Articles

The Sked: Thursday Ratings September 20 — NBC Thursday…Yikes

NBC Thursday premiered last night, landing in third place with a 1.5 Adult 18-49 rating from 8-11 pm.  A premiere night is often one of the highest rated nights of the year, especially when facing two networks in repeats like ...
by Mitch Metcalf
 
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Articles

The Sked: Thursday September 27 Ratings — Updated with Official Nationals

Completely updated with official national ratings. Thursday premiere night is down 23% collectively for the broadcast networks (10.5 Adult 18-49 rating last night versus 13.7 last fall on premiere Thursday).  CBS is most on tr...
by Mitch Metcalf
 
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Articles

THE SKED: CBS Fall Schedule and Instant Analysis

  When you’re CBS, you don’t have to do much.   J   Let’s take a look, night by night: MONDAY:  CBS confounded expectations by not expanding its comedy presence on Thursdays.  So it was less i...
by Mitch Salem
 
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Articles

THE SKED’S SCHEDULE: CBS

  Mitch Metcalf and I, along with veteran network executive Ted Frank, have put together our own versions of the schedules (the real ones will be announced at the nework Upfronts in New York next week). We’ve already...
by Mitch Salem
 
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Articles

THE SKED’S THURSDAY NETWORK SCORECARD – 2/28/12

Post-Sweeps malaise. NBC:  Cleveland must be feeling pretty good about its preemptions last night, as the 9-11PM regular network schedule averaged under a 1.0 rating, with 0.9s for a new 1600 PENN and rerun SVU, and a 1.0 for ...
by Mitch Salem
 
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Articles

THE SKED: CBS Fall Premiere Dates

  As befits the most traditional of the broadcast networks, CBS will launch almost all of its Fall 2012 premieres during Fall Premiere week, Sept. 24-30: Wed Sept 19 8PM:          SURVIVOR Mon Sept 24 8PM:    ...
by Mitch Salem
 
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Articles

THE SKED’s Fall TV Ratings Predictions – Thursday

  We’re continuing our survey of the fall primetime schedule (our merry band includes former head of NBC Scheduling Mitch Metcalf, former head of NBC Current Programming Ted Frank and myself) with Thursdays, when CBS...
by Mitch Salem
 
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Articles

THE SKED NIELSENWAR CHRONICLES – Thursday

  There was a time, not that many years ago, when Thursday was the night that network television was all about.  Fueled by the enormous amounts movie studios spend to promote their openings the next day, the night was stu...
by Mitch Salem
 
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Articles

THE SKED’S THURSDAY NETWORK SCORECARD – 11/1/12

November sweeps didn’t begin very tunefully. FOX:  With music-themed competition on 2 other networks, THE X FACTOR slumped to 2.3, its season low and no better than last week’s out-of-time-period semi-repeat on Tue...
by Mitch Salem
 
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Articles

The Sked: Thursday Week 5 — MLB Ratings on Track toward NHL

World Series Game 2 is losing to the CBS Thursday lineup in the fast nationals (2.9 to 3.2 with Adults 18-49), but the game should rise to about a 3.3 in the official nationals when the Western live viewing is tabulated correct...
by Mitch Metcalf
 
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Articles

Promo Watch NEW FALL SHOW PROMOTION — 666 Park Avenue and Nashville Jump to an Early Lead

Promo Watch begins and so far ABC’s 666 Park Avenue and Nashville stand out so far (thanks to a solid assist from the NBA). With the arrival of summer, it is time for the broadcast networks to get busy rolling out their m...
by Mitch Metcalf
 
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Articles

THE SKED: CBS Joins In the Fun

CBS, as usual the last network to make its decisions known, has issued its first orders for the 2012/13 network season, picking up 2 comedies and 4 dramas. VEGAS was the network’s highest-profile pilot, written by Nichola...
by Mitch Salem
 
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