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The Sked: MAY SWEEP UPDATE Three Weeks Down, One To Go

With 21 nights in for the May Sweep (official ratings for April 26-May 15 and fast national ratings for May 16), the race is starting to solidify.  FOX will be able to claim victory in May, but CBS remains the only network wit...
by Mitch Metcalf
 
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Articles

The Sked: THURSDAY RATINGS October 27 — November Sweep Begins

>The November Sweep began last night, and FOX is off to a rousing start.  One night into the 28-night “sweep” period (in which each of the 210 TV markets are measured demographically in addition to the normal n...
by Mitch Metcalf
 
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THE SKED: Ad Age Shows Us the Network Money – Part I

  Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calcul...
by Mitch Salem
 
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THE SKED SEASON PREMIERE REVIEW: “Breaking In”

> WHERE WE WERE:  Contra Security, a wacky high-tech firm run by the extravagantly enigmatic Oz (Christian Slater).  Contra tests the security measures of its clients by cracking them wide open, staging mock break-ins...
by Mitch Salem
 
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Broadcast Network Weekly & Summer Averages: Bring on the Olympics

Based on fast nationals for Friday-Sunday and official national ratings for Monday-Thursday, the week of July 16-22 looks like ABC and FOX in a tie for first place with CBS and NBC several notches below, fighting to stay out of...
by Mitch Metcalf
 
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Weekly and Season to Date Network Ratings — ABC Will Win the Week Ending Sunday

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  ABC wins the week, thanks mostly to the Billboard Music Awards, which is up 30% over the 2012 versio...
by Mitch Metcalf
 
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THE SKED: Summer Broadcast Ratings Update August 8-14

>The broadcast week just concluded (August 8-14) was won by FOX, thanks to the finale of So You Think You Can Dance and NFL Preseason football on Friday (Tampa Bay at Kansas City).  The 1.6 rating for football does not sou...
by Mitch Salem
 
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Pilot + 1

THE SKED PILOT + 1 REVIEW: “The Goodwin Games”

  THE GOODWIN GAMES:  Monday 8:30PM on FOX Previously… on THE GOODWIN GAMES:  After the death of their father Benjamin (Beau Bridges), his estranged children–type-A surgeon Henry (Scott Foley), underperformer...
by Mitch Salem
 
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Articles

The Sked: Sunday Week 5 — FOX Steals a Sunday Victory from NBC

It looks like NBC suffered its first Sunday defeat of the new season.  The Sunday Night Football game certainly out-rated Game 4 of the World Series, but FOX built a commanding lead in the 7 pm hour alone with the controversia...
by Mitch Metcalf
 
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Articles

SKEDBALL: Weekend Sports Ratings — NBA Playoffs Start Solidly; MLB Strikes Out

This weekend, the NBA playoffs got off to a solid start, with the eight games across two days and three networks up 6% from the same time periods last year.  The Lakers, Heat and Celtics/Knicks all broke a 3.5 household rating...
by Mitch Metcalf
 
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The Sked: Broadcast Season Averages

A quick update. SEASON TO DATE through five full weeks (32 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.73 rating in prime time (up 19% from the same period last year). FOX is now s...
by Mitch Metcalf
 
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Current Release

THE SHOWBUZZDAILY REVIEW: “Ice Age: Continental Drift”

  ICE AGE:  CONTINENTAL DRIFT – Watch It At Home – The CSI of Family Franchises Does Its Thing   You know what the fabulous Peter Dinklage never gets to do on Game of Thrones?  Sing!  That’s remed...
by Mitch Salem
 
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Articles

A New Way to Look at TV Viewers: The AUDIENCE MAP of American Idol & Empire

We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people.  Although...
by Mitch Metcalf
 
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Articles

Weekly Broadcast Network Ratings through January 27

THE WEEK.  For the recently completed week ending Sunday (January 21-27, 2013), FOX pulled into first place with a 2.56 adult 18-49 rating, thanks to American Idol, a solid premiere for The Following and a lot of repeats o...
by Mitch Metcalf
 
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Articles

The Sked: If Detroit Wins Game 4 Tonight, FOX to Panic

If the Detroit Tigers wake up from their offensive slumber (three runs in three games so far) and manage to beat the Giants tonight, a Game 5 becomes necessary.  That game is currently scheduled for Monday night in Detroit, bu...
by Mitch Metcalf
 
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