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The Sked: THURSDAY RATINGS May 24 — Summer Begins

FOX won the first night of summer with a 2.4 preliminary rating with Adults 18-49 for the two-hour premiere of So You Think You Can Dance from 8-10 pm.  This is down a disappointing 27% from last summer’s 3.3-rated pre...
by Mitch Metcalf
 
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Articles

THE SKED: Ad Age Shows Us the Network Money – Part 2: The Shows

Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their mo...
by Mitch Salem
 
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The Sked: WEDNESDAY RATINGS June 13

NBC could have used Game 6 of the NHL Stanley Cup Final on Wednesday rather than Monday.  The 2.0 rating the concluding game generated Monday would have doubled last night’s rating for the regular NBC Wednesday line-up (...
by Mitch Metcalf
 
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Articles

AUDIENCE MAP: FOX Primetime

The AUDIENCE MAP series continues with a look at the detailed demographics for FOX’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for eac...
by Mitch Metcalf
 
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Articles

THE SKED: Good News for “Sean Saves the World” and Seth MacFarlane

  It’s entirely possible that SEAN SAVES THE WORLD will never again hit the 1.4 rating it had last night (at least not unless NBC gives it The Voice as a lead-in again), so the network seized the opportunity of a les...
by Mitch Salem
 
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Articles

The Sked: FALL RATINGS PREDICTIONS

Now that the fall schedules have been announced by the broadcast networks, want to know who’s going to win the fall?  Which networks will gain ground?  Which nights will change hands?  What new shows will make it and w...
by Mitch Metcalf
 
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THE SKED’S PILOT + 1 REVIEW: “I Hate My Teenage Daughter”

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may hav...
by Mitch Salem
 
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Broadcast Network Rankings through Jan 13

THE WEEK.  For the recently completed week ending Sunday (January 7-13, 2013), CBS pulled into first place with a preliminary 3.18 adult 18-49 rating, doubling last week’s 1.58 rating.  Two hours this week were unusua...
by Mitch Metcalf
 
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Pilot + 1

THE SKED’S PILOT + 1 REVIEW: “The Following”

  THE FOLLOWING:  Monday 9PM on FOX A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh i...
by Mitch Salem
 
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The Sked

The Sked: MAY SWEEP UPDATE (8 of 28 nights)

>With eight nights of ratings in for the May Sweep (official ratings for April 26-May 2 and fast national ratings for May 3), here’s an early look at the final major ratings sweep period of the broadcast season, when rati...
by Mitch Salem
 
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THE SKED’S SUNDAY NETWORK SCORECARD – 3/17/13

  Daylight Savings Time only made ABC’s Sunday troubles worse. ABC:  It’s getting harder to label ONCE UPON A TIME as a “hit,” with last night’s episode tying its series-low 2.2 and the num...
by Mitch Salem
 
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Articles

The Sked: Monday Ratings September 17 — The Premieres Begin

NBC had a terrific first night of The Voice and Revolution combo.  In its second Monday this season, The Voice perked up to a 4.6 rating with Adults 18-49 from 8-10 pm, up from a 4.2 last Monday.  There seemed to be a l...
by Mitch Metcalf
 
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Articles

Broadcast Network Rankings through December 30 — NFL Delivers Again Big Time for NBC

LAST NIGHT.  Christmas came again to NBC in the form of last night’s Sunday Night Football game, the final regular season game of the year but which actually was an extra playoff game.  Washington defeated Dallas in a...
by Mitch Metcalf
 
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Articles

Broadcast Weekly & Season Averages: 4th of July Blues

The broadcast networks combined for a lowly 4.53 combined 18-49 rating in prime time from July 2-8, 18% below the 42nd week last year (which also included the 4th of July holiday — on Monday).  This is a significantly bi...
by Mitch Metcalf
 
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The Sked

The Sked: World Series Forecast

>World Series Game 6 is scheduled to start at 8 pm ET tonight on FOX in St Louis, but the weather might be an issue.  The National Weather Service is predicting an 80% chance of rain tonight there with winds gusting to 22 ...
by Mitch Salem
 
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