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The Sked: Spring Broadcast Ratings–Yes, There Is a Problem

>The New York Times recently ran a story about slumping ratings for the broadcast networks, drawing an immediate response by Bill Gorman of tvbythenumbers.com:  “You can always count on Bill Carter of the New York Ti...
by Mitch Salem
 
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Articles

The Sked: Official Nationals for Wednesday — World Series Ties Record Low for Game 1

Updated tables throughout. Game 1 of the World Series last night (Detroit at San Francisco) posted a 3.6 rating with Adults 18-49 in the official nationals, still giving FOX a nightly victory but tying the record low 18-49 rati...
by Mitch Metcalf
 
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The Sked

The Sked: MAY SWEEP UPDATE (7 of 28 nights)

>With a full week of ratings for the May Sweep in (Thursday-Tuesday’s official ratings and Wednesday’s fast national ratings), here’s an early look at the final major ratings sweep period of the broadcast seas...
by Mitch Salem
 
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Articles

THE SKED: New Fall Show On-Air Promotion — August 1 Update

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for the second half of July, each network’s marketing strategies are becoming clearer. FOX, with only a 15-h...
by Mitch Salem
 
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Articles

THE SKED SEASON PREMIERE REVIEW: “Breaking In”

> WHERE WE WERE:  Contra Security, a wacky high-tech firm run by the extravagantly enigmatic Oz (Christian Slater).  Contra tests the security measures of its clients by cracking them wide open, staging mock break-ins...
by Mitch Salem
 
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Articles

THE SKED: FOX Backs Up the Pick-Up Truck

  FOX opted for stability today and renewed NEW GIRL, THE FOLLOWING, THE MINDY PROJECT and RAISING HOPE for next season.  The first two were no-brainers.  Even though New Girl isn’t the breakout smash the network h...
by Mitch Salem
 
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Articles

THE SKED: Broadcast Ratings September 12-18

>The week before the big network Premiere Week has NBC in first with about a 2.7 Adult 18-49 rating for the week and the other three major broadcasters at about a 1.7 rating.  NBC was helped by another very ...
by Mitch Salem
 
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Articles

THE SKED: Thoughts on FOX’s Schedule (and on Our Predictions)

> NEW SHOWS in Caps.  New Time Periods in Italics. WHAT WE LIKE:  It looks like another strong schedule from #1 Fox (and very close to our predicted schedule — more on that later).  Fox is very confident in...
by Mitch Salem
 
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Pilot Reports

PREMIERING TONIGHT: THE SKED PILOT REPORT – FOX’s “The Following”

  THE FOLLOWING:  Monday 9PM on FOX – DVR Alert We’ve been here before, perhaps most memorably in Red Dragon aka Manhunter:  the burned-out, injured, brilliantly intuitive FBI agent, called back to the field ...
by Mitch Salem
 
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Articles

The Sked: Monday Week 8

A very similar night last night in the ratings compared to last Monday.  NBC still on top despite a slight cool down, while the rank order of the other networks remains the same. ESPN’s Monday Night Football (Kansas Ci...
by Mitch Metcalf
 
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Articles

The Sked: Broadcast Season Averages

A quick update. SEASON TO DATE through five full weeks (32 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.73 rating in prime time (up 19% from the same period last year). FOX is now s...
by Mitch Metcalf
 
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Articles

The Sked: WEDNESDAY RATINGS June 13

NBC could have used Game 6 of the NHL Stanley Cup Final on Wednesday rather than Monday.  The 2.0 rating the concluding game generated Monday would have doubled last night’s rating for the regular NBC Wednesday line-up (...
by Mitch Metcalf
 
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Articles

Promo Watch NEW FALL SHOW PROMOTION — 666 Park Avenue and Nashville Jump to an Early Lead

Promo Watch begins and so far ABC’s 666 Park Avenue and Nashville stand out so far (thanks to a solid assist from the NBA). With the arrival of summer, it is time for the broadcast networks to get busy rolling out their m...
by Mitch Metcalf
 
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Articles

THE SKED PILOT REPORT: PREMIERING TONIGHT – FOX’s “New Girl”

> Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques sh...
by Mitch Salem
 
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Articles

Weekly and Season Ratings: NBC Officially Falls to 3rd for Season

Spring is here in all its Daylight Saving-ravaged, repeat-filled glory.  No network will average more than a 2.0 rating with adults 18-49 for the week ending Sunday (four days of official nationals and three days of fast natio...
by Mitch Metcalf
 
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