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Behind the Friday Box Office – 9/19/14

  OPENINGS:  As YA franchises go, the $11.3M opening day for THE MAZE RUNNER (20th) was ahead of the $9.6M for the first Percy Jackson, which ended up with a $31.2M weekend.  Maze is being pitched more to teens than to f...
by Mitch Salem
 
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Behind the Friday Box Office – 2/28/14

  OPENINGS:  NON-STOP (Universal) had the Friday lead with $10M, but that doesn’t mean it’ll take the weekend.  In any case, Universal’s investment will pay off handsomely–it covered only $12M of ...
by Mitch Salem
 
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Behind the Friday Box Office – 5/9/14

  OPENINGS:  NEIGHBORS (Universal) is a big win for all concerned, with a huge $19.6M Friday that could put it in reach of $50M for the weekend, especially if the fact that this is a rare mainstream Hollywood non-rom-com ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Ultron” Still Huge But Sub-“Avengers”; “Hot Pursuit” Flops

  AVENGERS: AGE OF ULTRON (Marvel/Disney) continues to be a monstrous hit–but not as monstrous as expected.  Based on preliminary numbers at Deadline, its 2d Friday will be $21.9M, down 74% from last Friday’s ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 8/23/13

  OPENINGS:  THE WORLD’S END (Focus/Universal) is off to a very solid start, with a $2250 per-theatre average on Friday in just 1549 theatres, giving it a $3.5M day and a weekend that could hit $10M.  That compares...
by Mitch Salem
 
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Behind the Friday Box Office – 9/26/14

  OPENINGS:  THE EQUALIZER (Columbia/Sony) was just a tad below the opening day for Denzel Washington’s Safe House, $12.6M vs. $13.6M.  That suggests a $36-37M weekend, which would be the 3rd highest of his career,...
by Mitch Salem
 
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Behind the Friday Box Office – 2/14/14

  Valentine’s Day is an enormous moviegoing event each year, so it remains to be seen whether Friday’s brisk business will translate to the rest of the holiday weekend. OPENINGS:  ABOUT LAST NIGHT (Screen Gems...
by Mitch Salem
 
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Behind the Friday Box Office – 8/22/14

  OPENINGS:  The question for IF I FALL (Warners/MGM), as with any movie that has a high proportion of young female appeal, is just how frontloaded it will turn out to be.  Friday’s $6.8M included $1.1M from Thursd...
by Mitch Salem
 
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Behind the Friday Box Office – 7/18/14

  Even though it’s just mid-July, Guardians of the Galaxy is the only likely blockbuster opening left this summer.  Barring some surprises, the seasonal picture is ugly. OPENINGS:  THE PURGE: ANARCHY (Universal) t...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Hobbs & Shaw” Beats Back “Scary Stories,” “Dora” & More

  On a weekend prizing quantity of newcomers over box office quality, HOBBS & SHAW (Universal) will easily retain the crown, despite a 70% Friday-to-Friday drop to $7.1M, per preliminary numbers at Deadline.  The Fast...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 9/27/13

  OPENINGS:  CLOUDY WITH A CHANCE OF MEATBALLS 2 (Sony) had an even softer Friday than the early numbers claimed with $9.3M.  That’s barely ahead of the first Cloudy‘s $8.1M, and sequels tend to be more front...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Glass” On Top, “The Upside” Holds Well

  GLASS (Blinding Edge/Blumhouse/Buena Vista Intl/Universal) will easily win this MLK Weekend, but it’s not shaping up as the phenomenon it was envisioned to be–and we’ll see over the next few days whethe...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE: 8/9/13

  Sheer tonnage is keeping the total box office aloft, but on a movie-by-movie basis, things aren’t nearly as rosy. OPENINGS:  Unless things collapse today, ELYSIUM (TriStar/Sony) will do doubt report a $30M weekend...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 7/19/13

  OPENINGS:  THE CONJURING (Warners) is off to a great start with a $17M opening day (including $3.3M from Thursday evening), but its real test comes today.  Horror movies tend to be very frontloaded and plunge on their ...
by Mitch Salem
 
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Behind the Friday Box Office: 3/28/14

  OPENINGS:  NOAH (Paramount/Regency) got the start it wanted and needed with $15.2M on Friday ($1.6M of that from Thursday night), which–unless word of mouth sinks the ark–should mean a $40M weekend.  The da...
by Mitch Salem
 
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