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Behind the Friday Box Office – 2/14/14

  Valentine’s Day is an enormous moviegoing event each year, so it remains to be seen whether Friday’s brisk business will translate to the rest of the holiday weekend. OPENINGS:  ABOUT LAST NIGHT (Screen Gems...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Incredibles 2″” Superheroic, “Tag” Mild, “Superfly” Awful, “Ocean’s 8″” Holds OK

  After a few mild weeks, INCREDIBLES 2 (Pixar/Disney) has the summer box office back in blockbuster mode.  It’s on pace to easily break Finding Dory‘s $135.1M animation opening record.  According to prelimin...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 6/28/13

  OPENINGS:  Almost all the “early Friday” numbers turned out to be overly optimistic, but THE HEAT (20th) is still having a great opening, with a $13.6M first day that should put it in the neighborhood of a $...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Night School” Soft, “Smallfoot” Mild, “Hell Fest” Low & More

  The weekend box office race may end up being quite close once matinees come into play, but NIGHT SCHOOL (Perfect World/Universal) took Friday, with preliminary numbers at Deadline putting it at $9.3M for the day (includi...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 9/27/13

  OPENINGS:  CLOUDY WITH A CHANCE OF MEATBALLS 2 (Sony) had an even softer Friday than the early numbers claimed with $9.3M.  That’s barely ahead of the first Cloudy‘s $8.1M, and sequels tend to be more front...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “50 Shades” of Box Office Domination Begins

  FIFTY SHADES OF GREY (Universal/Focus) had the giant box office start that’s been anticipated since the movie was announced.  According to preliminary numbers at Deadline, it earned $31M on Friday (that includes $...
by Mitch Salem
 
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Behind the Friday Box Office – 10/17/14

  OPENINGS:  FURY (Columbia/Sony) should reach $25M for the weekend after a $8.8M Friday.  Sony is claiming total costs (including worldwide marketing) of $150M, and that’s probably low by at least $25M.  With a b...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Spider-Man: Far From Home” Flies, “Midsommar” Cools Fast

  The MCU continues to be America’s uber-franchise, as SPIDER-MAN: FAR FROM HOME (Columbia/Sony) became the first summer mega-movie in several weeks to fully live up to expectations.  Few films have opened on the Tu...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 12/20/13

  OPENINGS:  ANCHORMAN 2: THE LEGEND CONTINUES (Paramount) eked out a Friday victory over The Hobbit, $8.7M to $8.6M, but Hobbit will likely take the weekend fairly easily, with perhaps $30M  to $27M for Anchorman.  Tha...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Chappie” Wins (So To Speak); “Unfinished Business” Flops Even Worse

  An oddity of this year’s box office is that while a few very big hits (American Sniper, 50 Shades of Grey, The SpongeBob Movie) have pushed the total 2015 take well above last year’s start, there have been no...
by Mitch Salem
 
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Behind the Friday Box Office – 2/28/14

  OPENINGS:  NON-STOP (Universal) had the Friday lead with $10M, but that doesn’t mean it’ll take the weekend.  In any case, Universal’s investment will pay off handsomely–it covered only $12M of ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 6/21/13

  OPENINGS:  A bit surprisingly, perhaps, Pixar’s recent movies haven’t exploded at the Saturday/Sunday matinee box office, with merely normal (as opposed to “family”) weekend multiples off their F...
by Mitch Salem
 
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FRIDAY 3.6.2015 Box Office Report

Based on Friday’s grosses, weekend #10 of 2015 looks like $77 million for the top 12 films Friday-Sunday, down significantly from the norms for this weekend among the worst first weekends of March on record.   Opening at...
by Mitch Metcalf
 
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Behind the Friday Box Office – 1/31/14

  Even by Super Bowl Weekend standards, this one is likely to be dim. OPENINGS:  Despite aggressive preliminary estimates, THAT AWKWARD MOMENT (Focus/Universal) couldn’t even carry the day on Friday with $3.9M, and ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 10/24/13

  OPENINGS:  BAD GRANDPA (Paramount) cost only $15M to produce, and although that’s somewhat misleading (when worldwide marketing is added, the total cost becomes more like $75M+), it’s still headed for easy s...
by Mitch Salem
 
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