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BEHIND THE FRIDAY BOX OFFICE – 3/7/14

  OPENINGS:  300: RISE OF AN EMPIRE (Warners/Legendary) did well in late-night shows, raising its Friday estimate to $17.7M, which may bring its opening weekend to $43M or more.  That’s still not in a league with t...
by Mitch Salem
 
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Behind the Friday Box Office – 7/18/14

  Even though it’s just mid-July, Guardians of the Galaxy is the only likely blockbuster opening left this summer.  Barring some surprises, the seasonal picture is ugly. OPENINGS:  THE PURGE: ANARCHY (Universal) t...
by Mitch Salem
 
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Behind the Friday Box Office – 1/31/14

  Even by Super Bowl Weekend standards, this one is likely to be dim. OPENINGS:  Despite aggressive preliminary estimates, THAT AWKWARD MOMENT (Focus/Universal) couldn’t even carry the day on Friday with $3.9M, and ...
by Mitch Salem
 
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FRIDAY BOX OFFICE: “The Dark Tower” Short, “Kidnap” OK, “Detroit” Low

  THE DARK TOWER (MRC/Columbia/Sony) will probably win the weekend, but in unimpressive fashion.  It had a $7.7M opening day (including $1.8M from Thursday night), putting it on track for a $19M weekend.  The production ...
by Mitch Salem
 
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Behind the Friday Box Office – 1/3/13

  OPENINGS:  PARANORMAL ACTIVITY: THE MARKED ONES (Paramount) was an experiment in several ways–the first installment of the franchise to be a spin-off and not a direct sequel, the first released out of the Hallowee...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Demand For “Insurgent” Not So Urgent

  Despite the addition of 3D and IMAX screens with their increased ticket prices, the opening day result for INSURGENT (Summit/Lionsgate) was below the start for last year’s Divergent, according to preliminary number...
by Mitch Salem
 
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Behind the Friday Box Office: 4/18/14

  Seasonal Note:  Good Friday is traditionally a strong day for moviegoing, which explains the generally solid Friday-to-Friday holds below.  Easter Sunday, though, is less of a movie day, potentially bringing down weeke...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE: “Pain & Gain” Doesn’t Pump Audiences Up

  PAIN & GAIN (Paramount) may take the last weekend before the summer movie season starts, but based on the preliminary numbers at Deadline, it’s not going to win very impressively, with a $7M Thursday night/Fri...
by Mitch Salem
 
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Behind the Friday Box Office – 1/17/14

  OPENINGS:  Kevin Hart has been hanging around the edges of being a movie star for a few years now, and RIDE ALONG (Universal) makes it official.  With a $14.5M Friday start, it could challenge Cloverfield for the Marti...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 6/21/13

  OPENINGS:  A bit surprisingly, perhaps, Pixar’s recent movies haven’t exploded at the Saturday/Sunday matinee box office, with merely normal (as opposed to “family”) weekend multiples off their F...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE: 7/5/13

  It’s a best of times, worst of times kind of weekend for the newcomers. OPENINGS:  DESPICABLE ME 2 (Universal) is everything its makers could have wanted at the box office.  With a $30.2M Friday, it should have $...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Multiplexes “Taken” Again By Liam Neeson Franchise

  Note:  because last Friday was part of a holiday weekend, the week-to-week declines for holdovers are unusually heavy.  That will modify over the course of the weekend, since the holiday box office was already tailing ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Venom” Drops, “A Star Is Born” Holds, “First Man” Sluggish

  There may be a pair of tight races at the box office this weekend.  Based on preliminary numbers at Deadline, VENOM (Tencent/Columbia/Sony) has the early lead with $9.5M on Friday, down 71% from last week’s openin...
by Mitch Salem
 
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EARLY WEEKEND BOX OFFICE: “Dumb and Dumber To” Outsmarts “Big Hero 6″”

  Belying its title, DUMB AND DUMBER TO (Red Granite/Universal) picked a strategically smart weekend to debut, facing very little fresh competition (because of last weekend’s Big Hero 6/Interstellar double bill and n...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Avengers: Endgame” Obliterates The Record Books–and Helps “Captain Marvel”

  Box office discussions about AVENGERS: ENDGAME (Marvel/Disney) will revolve around records broken and those likely to fall.  The first to go was the Thursday night record, which is now $60M (beating The Force Awakens...
by Mitch Salem
 
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