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BEHIND THE FRIDAY BOX OFFICE – 10/18/13

  OPENINGS:  When Paramount pushed the next Paranormal Activity to 2014, it seemed to give CARRIE (Screen Gems/Sony/MGM) an open field to own the Halloween movie season.  But audiences weren’t interested, and Carri...
by Mitch Salem
 
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HOLIDAY FRIDAY BOX OFFICE SCORECARD: Hobbit, Unbroken, Into the Woods Stay Strong

  Hollywood continued to have box office gifts to unwrap on the day after Christmas. WIDE RELEASE:  THE HOBBIT:  THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) gained 19% from Christmas Day on Friday to $15.7M, put...
by Mitch Salem
 
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Behind the Friday Box Office – 1/3/13

  OPENINGS:  PARANORMAL ACTIVITY: THE MARKED ONES (Paramount) was an experiment in several ways–the first installment of the franchise to be a spin-off and not a direct sequel, the first released out of the Hallowee...
by Mitch Salem
 
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Behind the Friday Box Office – 6/13/14

  OPENINGS:  22 JUMP STREET (Sony/Columbia) went even higher on Friday than early estimates had it, reaching $25M.  Even if it’s front-loaded as a young-skewing sequel, a $60M weekend is all but guaranteed, which w...
by Mitch Salem
 
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Behind the Friday Box Office – 10/17/14

  OPENINGS:  FURY (Columbia/Sony) should reach $25M for the weekend after a $8.8M Friday.  Sony is claiming total costs (including worldwide marketing) of $150M, and that’s probably low by at least $25M.  With a b...
by Mitch Salem
 
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Behind the Friday Box Office – 2/14/14

  Valentine’s Day is an enormous moviegoing event each year, so it remains to be seen whether Friday’s brisk business will translate to the rest of the holiday weekend. OPENINGS:  ABOUT LAST NIGHT (Screen Gems...
by Mitch Salem
 
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Behind the Friday Box Office – 9/26/14

  OPENINGS:  THE EQUALIZER (Columbia/Sony) was just a tad below the opening day for Denzel Washington’s Safe House, $12.6M vs. $13.6M.  That suggests a $36-37M weekend, which would be the 3rd highest of his career,...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 10/4/13

  OPENINGS:  With a $17.5M Friday that should get it close to $50M for the weekend, GRAVITY (Warners) is the first of the year’s Oscar hopefuls to get both rapturous reviews (98% on Rotten Tomatoes) and strong audie...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE: “Pain & Gain” Doesn’t Pump Audiences Up

  PAIN & GAIN (Paramount) may take the last weekend before the summer movie season starts, but based on the preliminary numbers at Deadline, it’s not going to win very impressively, with a $7M Thursday night/Fri...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 8/2/13

  OPENINGS:  The production budget for 2 GUNS (Universal) was funded by producers Emmett/Furla and Foresight Entertainment, with Universal just on the hook for marketing and distribution.  In addition, the overseas distr...
by Mitch Salem
 
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Behind the Friday Box Office – 2/7/14

  Note:  all weekend-to-weekend comparisons to Jan 31-Feb 2 will look better than usual because of last week’s Super Bowl Sunday, which sharply depressed box office for the day. OPENINGS:  THE LEGO MOVIE (Warners) ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 6/21/13

  OPENINGS:  A bit surprisingly, perhaps, Pixar’s recent movies haven’t exploded at the Saturday/Sunday matinee box office, with merely normal (as opposed to “family”) weekend multiples off their F...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Multiplexes “Taken” Again By Liam Neeson Franchise

  Note:  because last Friday was part of a holiday weekend, the week-to-week declines for holdovers are unusually heavy.  That will modify over the course of the weekend, since the holiday box office was already tailing ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Night School” Soft, “Smallfoot” Mild, “Hell Fest” Low & More

  The weekend box office race may end up being quite close once matinees come into play, but NIGHT SCHOOL (Perfect World/Universal) took Friday, with preliminary numbers at Deadline putting it at $9.3M for the day (includi...
by Mitch Salem
 
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Behind the Friday Box Office: 9/12/14

  OPENINGS:  NO GOOD DEED (Screen Gems/Sony) surged ahead of expectations with a $8.8M Friday.  The level of its frontloadedness, however, isn’t yet clear.  2009’s Obsessed, an April 2009 Screen Gems thrille...
by Mitch Salem
 
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