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“AVENGERS” BOX OFFICE: Ultron Huge But Perhaps Not Ultra

  There was wide speculation that AVENGERS: AGE OF ULTRON (Marvel/Disney) would outgross the opening weekend of the first Avengers, but in the US that may not be in the cards.  Ultron did beat Avengers on Friday, $84.5M v...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 7/12/13

  What kind of summer movie season has it been, really?  For the past several weeks, business has been consistently up, erasing the losses from a soft spring, and even with 3D, Imax and inflation taken into account, more ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE: 7/5/13

  It’s a best of times, worst of times kind of weekend for the newcomers. OPENINGS:  DESPICABLE ME 2 (Universal) is everything its makers could have wanted at the box office.  With a $30.2M Friday, it should have $...
by Mitch Salem
 
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Behind the Friday Box Office – 5/9/14

  OPENINGS:  NEIGHBORS (Universal) is a big win for all concerned, with a huge $19.6M Friday that could put it in reach of $50M for the weekend, especially if the fact that this is a rare mainstream Hollywood non-rom-com ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 12/20/13

  OPENINGS:  ANCHORMAN 2: THE LEGEND CONTINUES (Paramount) eked out a Friday victory over The Hobbit, $8.7M to $8.6M, but Hobbit will likely take the weekend fairly easily, with perhaps $30M  to $27M for Anchorman.  Tha...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Spider-Man: Far From Home” Flies, “Midsommar” Cools Fast

  The MCU continues to be America’s uber-franchise, as SPIDER-MAN: FAR FROM HOME (Columbia/Sony) became the first summer mega-movie in several weeks to fully live up to expectations.  Few films have opened on the Tu...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Venom” Drops, “A Star Is Born” Holds, “First Man” Sluggish

  There may be a pair of tight races at the box office this weekend.  Based on preliminary numbers at Deadline, VENOM (Tencent/Columbia/Sony) has the early lead with $9.5M on Friday, down 71% from last week’s openin...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 8/16/13

  OPENINGS:  Comparisons between THE BUTLER (Weinstein) and The Help 2 years ago are somewhat skewed by the fact that Help opened on a Wednesday, so it had already earned $9.9M before its $26M weekend.  Nevertheless, an...
by Mitch Salem
 
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Behind the Friday Box Office – 8/22/14

  OPENINGS:  The question for IF I FALL (Warners/MGM), as with any movie that has a high proportion of young female appeal, is just how frontloaded it will turn out to be.  Friday’s $6.8M included $1.1M from Thursd...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Blade Runner 2049″” Slow, “My Little Pony” & “Mountain Between Us” Moderate

  BLADE RUNNER 2049 (Alcon/Sony/Warners) was a high-risk bet, with roughly $300M in production and worldwide marketing wagered on an extremely serious 164-minute sequel to a 35-year old film that only became legendary afte...
by Mitch Salem
 
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Behind the Friday Box Office – 7/18/14

  Even though it’s just mid-July, Guardians of the Galaxy is the only likely blockbuster opening left this summer.  Barring some surprises, the seasonal picture is ugly. OPENINGS:  THE PURGE: ANARCHY (Universal) t...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Ultron” Still Huge But Sub-“Avengers”; “Hot Pursuit” Flops

  AVENGERS: AGE OF ULTRON (Marvel/Disney) continues to be a monstrous hit–but not as monstrous as expected.  Based on preliminary numbers at Deadline, its 2d Friday will be $21.9M, down 74% from last Friday’s ...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 6/21/13

  OPENINGS:  A bit surprisingly, perhaps, Pixar’s recent movies haven’t exploded at the Saturday/Sunday matinee box office, with merely normal (as opposed to “family”) weekend multiples off their F...
by Mitch Salem
 
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Behind the Friday Box Office – 6/13/14

  OPENINGS:  22 JUMP STREET (Sony/Columbia) went even higher on Friday than early estimates had it, reaching $25M.  Even if it’s front-loaded as a young-skewing sequel, a $60M weekend is all but guaranteed, which w...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 10/18/13

  OPENINGS:  When Paramount pushed the next Paranormal Activity to 2014, it seemed to give CARRIE (Screen Gems/Sony/MGM) an open field to own the Halloween movie season.  But audiences weren’t interested, and Carri...
by Mitch Salem
 
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