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EARLY FRIDAY BOX OFFICE: “Night School” Soft, “Smallfoot” Mild, “Hell Fest” Low & More

  The weekend box office race may end up being quite close once matinees come into play, but NIGHT SCHOOL (Perfect World/Universal) took Friday, with preliminary numbers at Deadline putting it at $9.3M for the day (includi...
by Mitch Salem
 
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Behind the Friday Box Office – 2/14/14

  Valentine’s Day is an enormous moviegoing event each year, so it remains to be seen whether Friday’s brisk business will translate to the rest of the holiday weekend. OPENINGS:  ABOUT LAST NIGHT (Screen Gems...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Spider-Man: Far From Home” Flies, “Midsommar” Cools Fast

  The MCU continues to be America’s uber-franchise, as SPIDER-MAN: FAR FROM HOME (Columbia/Sony) became the first summer mega-movie in several weeks to fully live up to expectations.  Few films have opened on the Tu...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE: 7/5/13

  It’s a best of times, worst of times kind of weekend for the newcomers. OPENINGS:  DESPICABLE ME 2 (Universal) is everything its makers could have wanted at the box office.  With a $30.2M Friday, it should have $...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 12/27/13

  OPENINGS:  THE WOLF OF WALL STREET (Paramount/Red Granite) fell behind American Hustle on Friday, dropping 6% to $6.3M, but considering that it’s a polarizing, 3-hour, hard-R saga that people aren’t even sur...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Hobbs & Shaw” Beats Back “Scary Stories,” “Dora” & More

  On a weekend prizing quantity of newcomers over box office quality, HOBBS & SHAW (Universal) will easily retain the crown, despite a 70% Friday-to-Friday drop to $7.1M, per preliminary numbers at Deadline.  The Fast...
by Mitch Salem
 
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FRIDAY 3.6.2015 Box Office Report

Based on Friday’s grosses, weekend #10 of 2015 looks like $77 million for the top 12 films Friday-Sunday, down significantly from the norms for this weekend among the worst first weekends of March on record.   Opening at...
by Mitch Metcalf
 
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Behind the Friday Box Office – 4/25/14

  This will be the last weekend without a mega-hit on top for a while. OPENINGS:  THE OTHER WOMAN (20th) will take the weekend with around $25M after a $9.3M Friday, and the potentially better news is that Diaz’s la...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Glass” On Top, “The Upside” Holds Well

  GLASS (Blinding Edge/Blumhouse/Buena Vista Intl/Universal) will easily win this MLK Weekend, but it’s not shaping up as the phenomenon it was envisioned to be–and we’ll see over the next few days whethe...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 8/23/13

  OPENINGS:  THE WORLD’S END (Focus/Universal) is off to a very solid start, with a $2250 per-theatre average on Friday in just 1549 theatres, giving it a $3.5M day and a weekend that could hit $10M.  That compares...
by Mitch Salem
 
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Behind the Friday Box Office: 9/12/14

  OPENINGS:  NO GOOD DEED (Screen Gems/Sony) surged ahead of expectations with a $8.8M Friday.  The level of its frontloadedness, however, isn’t yet clear.  2009’s Obsessed, an April 2009 Screen Gems thrille...
by Mitch Salem
 
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Behind the Friday Box Office – 2/21/14

  Note:  all holdovers will show unusually sharp Friday-to-Friday declines due to Valentine’s Day last week, and should recover somewhat over the course of the weekend. OPENINGS:  3 DAYS TO KILL (Relativity), with ...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE: “Pain & Gain” Doesn’t Pump Audiences Up

  PAIN & GAIN (Paramount) may take the last weekend before the summer movie season starts, but based on the preliminary numbers at Deadline, it’s not going to win very impressively, with a $7M Thursday night/Fri...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Ultron” Still Huge But Sub-“Avengers”; “Hot Pursuit” Flops

  AVENGERS: AGE OF ULTRON (Marvel/Disney) continues to be a monstrous hit–but not as monstrous as expected.  Based on preliminary numbers at Deadline, its 2d Friday will be $21.9M, down 74% from last Friday’s ...
by Mitch Salem
 
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Behind the Friday Box Office – 5/9/14

  OPENINGS:  NEIGHBORS (Universal) is a big win for all concerned, with a huge $19.6M Friday that could put it in reach of $50M for the weekend, especially if the fact that this is a rare mainstream Hollywood non-rom-com ...
by Mitch Salem
 
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