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The Sked: SUNDAY RATINGS March 18

>Another weak Sunday night on network television.  CBS narrowly won the night with Adults 18-49 in the preliminary fast nationals, thanks to coverage of the NCAA Basketball Tournament until 7:43 pm.  ABC was down from...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS March 4

>ABC wins the night but has a fairly disappointing debut of GCB.  Additionally, all the networks — including ABC — are down significantly versus the same night last year.  The four broadcast networks have ...
by Mitch Metcalf
 
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THE SKED: “GCB” Gets A Shot

> ABC is going to give GCB a try in the Sunday 9PM Desperate Housewives slot on April 8.  The original plan had been to air a repeat Housewives that night, but instead GCB will air back-to-back fresh episodes 9-11PM.  ...
by Mitch Salem
 
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THE SKED SUNDAY NETWORK SCORECARD – 3/4/12

> Maybe ABC should have left “Bitches” in the title. ABC:  GCB (aka Good Christian Bitches, aka Good Christian Belles) had a very unimpressive debut, a 2.2 that was way below Pan Am‘s premiere in the fall...
by Mitch Salem
 
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The Sked: SUNDAY RATINGS April 1 — CORRECTED ACM Ratings on CBS

>The ratings for the ACM Awards on CBS were understated.  The corrected numbers appear below. CBS took a bit of a hit with the Academy of Country Music Awards, which were down over 20% 9% from last year’s telecast.&n...
by Mitch Metcalf
 
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The Sked

The Sked: PROMO WATCH — through March 8

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 4 and March 8, with about 10 hours of programming sampled for each network over that period.  (Click “read more...
by Mitch Salem
 
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THE SKED’S SUNDAY NETWORK SCORECARD

> Not so happily ever after? ABC:  ONCE UPON A TIME has been on a series-low track since Daylight Savings Time began, and last night it hit a new low 2.7, despite a highly-promoted episode that answered the question of jus...
by Mitch Salem
 
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THE SKED’S PILOT + 1 REVIEW: “GCB”

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may hav...
by Mitch Salem
 
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The Sked: SUNDAY RATINGS April 8

>CBS won Easter Sunday with the help of The Masters and a guy named Bubba, while the other networks, largely in repeats, failed to average above a 2 rating throughout the evening.              ...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS March 11

>Many Sunday shows were down from recent weeks last night, with much of the decline attributable to the shift to Daylight Saving Time over the weekend (particularly in the early part of prime time).  However, the drop in C...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS April 15

>A very ugly Sunday night in prime time on the broadcast networks, with no network averaging above a 2 rating for the night.  CBS premiered NYC 22 at 10 pm to a very lame 1.5 rating with Adults 18-49, while ABC aired part ...
by Mitch Metcalf
 
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THE SKED: ABC MIDSEASON – UPDATE: “Pan Am” Crashes; “Cougar Town” Diminishes

> UPDATE:  The other shoe is falling on COUGAR TOWN, and it’s not a good fit:  ABC has cut the show’s order from 22 episodes to 15, and will announce its timeslot at the TCA in January.  Deadline says...
by Mitch Salem
 
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THE SKED’S SUNDAY NETWORK SCORECARD – 3/11/12

> GCB gives, even while DST taketh away. ABC:  GCB is a very bad show, but not an unpopular one.  Its 2.3 inched up over last week’s premiere, at least in preliminary numbers, and seemed to squeak out a timeslot...
by Mitch Salem
 
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THE SKED’S SUNDAY NETWORK SCORECARD – 4/15/12

> NYC 22 goes down with the ship. CBS:  It was almost a full year ago that CBS announced the arrival of NYC 22 (which has changed titles since then), and after all that time… nobody cared.  The show debuted...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Update through February 19

>Over halfway through the February ratings sweep, the broadcast networks continue to exhibit very different strategies in allocating their precious on-air promotion time to market and launch new programs as well as supporting t...
by Mitch Salem
 
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