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THE SKED’S SUNDAY NETWORK SCORECARD – 3/18/12

> Fairy tales rule… but watch out for the zombies. ABC:  We won’t know for sure until later today, but odds are that the highest-rated show on TV last night was the season finale of The Walking Dead on AMC (our...
by Mitch Salem
 
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The Sked: SUNDAY RATINGS April 22

>Another Sunday without a network averaging over a 2 rating.  Amazing Race continues to shine for CBS, but NYC 22 is slipping away quickly in its second telecast.  ABC’s Once Upon a Time remains the top-rated sh...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS April 8

>CBS won Easter Sunday with the help of The Masters and a guy named Bubba, while the other networks, largely in repeats, failed to average above a 2 rating throughout the evening.              ...
by Mitch Metcalf
 
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THE SKED’S SUNDAY NETWORK SCORECARD – 3/11/12

> GCB gives, even while DST taketh away. ABC:  GCB is a very bad show, but not an unpopular one.  Its 2.3 inched up over last week’s premiere, at least in preliminary numbers, and seemed to squeak out a timeslot...
by Mitch Salem
 
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THE SKED SUNDAY NETWORK SCORECARD – 3/4/12

> Maybe ABC should have left “Bitches” in the title. ABC:  GCB (aka Good Christian Bitches, aka Good Christian Belles) had a very unimpressive debut, a 2.2 that was way below Pan Am‘s premiere in the fall...
by Mitch Salem
 
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The Sked: SUNDAY RATINGS March 4

>ABC wins the night but has a fairly disappointing debut of GCB.  Additionally, all the networks — including ABC — are down significantly versus the same night last year.  The four broadcast networks have ...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS April 1 — CORRECTED ACM Ratings on CBS

>The ratings for the ACM Awards on CBS were understated.  The corrected numbers appear below. CBS took a bit of a hit with the Academy of Country Music Awards, which were down over 20% 9% from last year’s telecast.&n...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS March 18

>Another weak Sunday night on network television.  CBS narrowly won the night with Adults 18-49 in the preliminary fast nationals, thanks to coverage of the NCAA Basketball Tournament until 7:43 pm.  ABC was down from...
by Mitch Metcalf
 
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THE SKED’S SUNDAY NETWORK SCORECARD – 4/29/12

> A bad night at the Eye. CBS:  It’s lucky for CBS that one of its May Sweeps Sundays will be filled by the Survivor season finale, because the regular line-up is falling apart.  For no clear reason, the season&...
by Mitch Salem
 
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The Sked: SATURDAY RATINGS March 3

>ABC led a very quiet Saturday night with a 1.2 Adult 18-49 from 8-11 pm in the preliminary fast nationals.  Wipeout at 8 pm averaged a 0.9 from 8:00-8:30 and 1.0 from 8:30-9:00, winning the hour.  ABC continued its w...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS March 11

>Many Sunday shows were down from recent weeks last night, with much of the decline attributable to the shift to Daylight Saving Time over the weekend (particularly in the early part of prime time).  However, the drop in C...
by Mitch Metcalf
 
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THE SKED: “GCB” Gets A Shot

> ABC is going to give GCB a try in the Sunday 9PM Desperate Housewives slot on April 8.  The original plan had been to air a repeat Housewives that night, but instead GCB will air back-to-back fresh episodes 9-11PM.  ...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — through March 8

>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 4 and March 8, with about 10 hours of programming sampled for each network over that period.  (Click “read more...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Update through February 19

>Over halfway through the February ratings sweep, the broadcast networks continue to exhibit very different strategies in allocating their precious on-air promotion time to market and launch new programs as well as supporting t...
by Mitch Salem
 
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The Sked: PROMO WATCH — Update through March 1

>The most recent Promo Watch numbers are based on prime time broadcast network programming between February 16 and March 1, with about 16 hours of programming sampled for each network over that period.  (Click “read ...
by Mitch Metcalf
 
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