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The Sked: PROMO WATCH — Update through March 1

>The most recent Promo Watch numbers are based on prime time broadcast network programming between February 16 and March 1, with about 16 hours of programming sampled for each network over that period.  (Click “read ...
by Mitch Metcalf
 
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THE SKED’S SUNDAY NETWORK SCORECARD – 3/18/12

> Fairy tales rule… but watch out for the zombies. ABC:  We won’t know for sure until later today, but odds are that the highest-rated show on TV last night was the season finale of The Walking Dead on AMC (our...
by Mitch Salem
 
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THE SKED’S SUNDAY NETWORK SCORECARD – 4/29/12

> A bad night at the Eye. CBS:  It’s lucky for CBS that one of its May Sweeps Sundays will be filled by the Survivor season finale, because the regular line-up is falling apart.  For no clear reason, the season&...
by Mitch Salem
 
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The Sked

The Sked: GCB Ratings Forecast

>GCB finally arrives Sunday night at 10 after Desperate Housewives, as it lurches toward its series finale in May.  With a little luck, we will stop hearing “we shall receive” in the ABC promos at a carpet-bomb...
by Mitch Salem
 
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The Sked: SUNDAY RATINGS March 25

>CBS was up a touch from last week, thanks to high ratings from the NCAA basketball tournament flowing into prime time.  The bad news is that basketball ended at 7:18 pm, so the impact was not as substantial as if the game...
by Mitch Metcalf
 
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The Sked: SATURDAY RATINGS March 3

>ABC led a very quiet Saturday night with a 1.2 Adult 18-49 from 8-11 pm in the preliminary fast nationals.  Wipeout at 8 pm averaged a 0.9 from 8:00-8:30 and 1.0 from 8:30-9:00, winning the hour.  ABC continued its w...
by Mitch Metcalf
 
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THE SKED’S “MAD MEN”-INCLUDED SUNDAY NETWORK SCORECARD – 3/25/12

> Other shows aired last night besides Mad Men. AMC:  Nevertheless, let’s start there.  Early numbers on the MAD MEN premiere give it the show’s biggest audience ever, higher than the season 4 premiere by ...
by Mitch Salem
 
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The Sked: SUNDAY RATINGS March 4

>ABC wins the night but has a fairly disappointing debut of GCB.  Additionally, all the networks — including ABC — are down significantly versus the same night last year.  The four broadcast networks have ...
by Mitch Metcalf
 
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THE SKED: “GCB” Gets A Shot

> ABC is going to give GCB a try in the Sunday 9PM Desperate Housewives slot on April 8.  The original plan had been to air a repeat Housewives that night, but instead GCB will air back-to-back fresh episodes 9-11PM.  ...
by Mitch Salem
 
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Articles

THE SKED SUNDAY NETWORK SCORECARD – 3/4/12

> Maybe ABC should have left “Bitches” in the title. ABC:  GCB (aka Good Christian Bitches, aka Good Christian Belles) had a very unimpressive debut, a 2.2 that was way below Pan Am‘s premiere in the fall...
by Mitch Salem
 
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The Sked: SUNDAY RATINGS April 1 — CORRECTED ACM Ratings on CBS

>The ratings for the ACM Awards on CBS were understated.  The corrected numbers appear below. CBS took a bit of a hit with the Academy of Country Music Awards, which were down over 20% 9% from last year’s telecast.&n...
by Mitch Metcalf
 
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