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Behind the US/Worldwide Weekend Box Office – 3.17.2019

  OPENINGS:  For a movie aimed at children that isn’t a frontloaded franchise installment, WONDER PARK (Nickelodeon/Paramount) had an unimpressive 19% Saturday bump, and it emerged with a $16M weekend that won’...
by Mitch Salem
 
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Behind the Weekend Box Office – 9.5.2021

  OPENINGS:  The limits of the pandemic-era box office, not to mention the historically lowest-grossing holiday weekend of the year, were tossed aside by the super powers of the MCU, as SHANG-CHI AND THE LEGEND OF THE 10 ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Guardians 2″” Kicks Off Summer Movie Season

  With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of f...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Marvel On Top Again With “Dr Strange,” “Trolls” Solid

  Franchises have been dropping like flies this year, but one brand name that still works is Marvel.  Its latest extravaganza DOCTOR STRANGE (Marvel/Disney) had an opening day of at least $32M according to preliminary num...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Ant-Man & The Wasp” Large, “The First Purge” Soft, “Sicario 2″” Drops & More

  ANT-MAN & THE WASP (Marvel/Disney) will be Marvel’s lowest-grossing 2018 release, but it was designed to have relatively minor stakes, and while it’s not in a league with Black Panther or Avengers: Infini...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2/18/2018

  OPENINGS:  Disney is the land where dreams come true, but not even their wizards could have imagined the scale of BLACK PANTHER (Marvel/Disney), which has crashed through all expectations–not just as a big-budget ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Endgame” Stays Huge, “Long Shot” So-So, “The Intruder” OK, “UglyDolls” Dim

  After AVENGERS: ENDGAME (Marvel/Disney) torched the record books last weekend, the remaining question was whether it would have the stamina to challenge the biggest records of them all, The Force Awakens in the US ($936....
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.19.2021

  OPENINGS:  The spectacular success of SPIDER-MAN: NO WAY HOME (Marvel/Columbia/Sony) may have less to say about the box office overall than some would like to think.  No Way Home vaporized all pandemic-era records with...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.3.2022

  OPENINGS:  The MCU-adjacent MORBIUS (Marvel/Columbia/Sony) was unable to pull off Venom‘s feat of opening big despite lousy reviews.  Its $39.1M weekend was less than half of Venom‘s $80.3M, and negative wo...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Venom” & “A Star Is Born” Big, “The Hate U Give” Starts OK

  VENOM (Tencent/Columbia/Sony) is the first big-budget action movie to open since The Meg in mid-August, and that (plus a huge marketing campaign) seems to have gotten it past murderous reviews for an enormous start, the ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Captain Marvel” Super-Heroic, Holdovers Fade

  CAPTAIN MARVEL (Marvel/Disney) is delivering the jolt the 2019 box office desperately needed.  Preliminary numbers at Deadline put opening day at $62M ($20.7M from Thursday night).  That’s far higher than the $38...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Avengers: Endgame” Obliterates The Record Books–and Helps “Captain Marvel”

  Box office discussions about AVENGERS: ENDGAME (Marvel/Disney) will revolve around records broken and those likely to fall.  The first to go was the Thursday night record, which is now $60M (beating The Force Awakens...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11/6/16

  OPENINGS:  DOCTOR STRANGE (Marvel/Disney) did what a Marvel movie is supposed to do.  In the US, its $85M debut was higher than the starts of Captain America and Thor (both $65-66M), and just a hair away from the Novem...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Avengers: Infinity War” Aims For A Record Start

  AVENGERS: INFINITY WAR (Marvel/Disney) exists on that rarefied box office plane where even a reported $450M in production/marketing costs can be waved off in comparison to the certain returns to come.  Deadline is repor...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.8.2018

  OPENINGS:  ANT-MAN & THE WASP (Marvel/Disney) turned out to be rather front-loaded, with a 30% Saturday drop (compared to 14% for the 2nd day of Ant-Man).  That pushed the studio weekend estimate down to $76M, whic...
by Mitch Salem
 
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