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Behind the US/Worldwide Weekend Box Office – 3.17.2019

  OPENINGS:  For a movie aimed at children that isn’t a frontloaded franchise installment, WONDER PARK (Nickelodeon/Paramount) had an unimpressive 19% Saturday bump, and it emerged with a $16M weekend that won’...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Marvel On Top Again With “Dr Strange,” “Trolls” Solid

  Franchises have been dropping like flies this year, but one brand name that still works is Marvel.  Its latest extravaganza DOCTOR STRANGE (Marvel/Disney) had an opening day of at least $32M according to preliminary num...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Avengers: Infinity War” Aims For A Record Start

  AVENGERS: INFINITY WAR (Marvel/Disney) exists on that rarefied box office plane where even a reported $450M in production/marketing costs can be waved off in comparison to the certain returns to come.  Deadline is repor...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.5.2019

  OPENINGS:  THE INTRUDER (Screen Gems/Sony) performed on target with $11M, and given the massive competition and the fates of the weekend’s other arrivals, that counted as a win.  It still wasn’t anything to...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Endgame” Stays Huge, “Long Shot” So-So, “The Intruder” OK, “UglyDolls” Dim

  After AVENGERS: ENDGAME (Marvel/Disney) torched the record books last weekend, the remaining question was whether it would have the stamina to challenge the biggest records of them all, The Force Awakens in the US ($936....
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Spider-Man: Far From Home” Flies, “Midsommar” Cools Fast

  The MCU continues to be America’s uber-franchise, as SPIDER-MAN: FAR FROM HOME (Columbia/Sony) became the first summer mega-movie in several weeks to fully live up to expectations.  Few films have opened on the Tu...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.5.2016

  OPENINGS:  THOR: RAGNAROK (Marvel/Disney) exceeded high expectations, which is no mean feat for a Marvel blockbuster.  In the US, its weekend was $121M, 42% ahead of both Thor: The Dark World and last November’s ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Guardians 2″” Kicks Off Summer Movie Season

  With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of f...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.10.2019

  OPENINGS:  CAPTAIN MARVEL (Marvel/Disney) launched with $455M worldwide, the highest superhero intro movie ever (although not all the titles in that category opened in China on their first weekend).  In the US, its $15...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Ant-Man” Slightly Puny, “Trainwreck” Smashing

  ANT-MAN (Marvel/Disney) appears to be opening at the lower end of the Marvel universe.  According to preliminary numbers at Deadline, the latest superhero epic had a $23.4M Friday (which includes $6.4 from Thursday nigh...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Venom” & “A Star Is Born” Big, “The Hate U Give” Starts OK

  VENOM (Tencent/Columbia/Sony) is the first big-budget action movie to open since The Meg in mid-August, and that (plus a huge marketing campaign) seems to have gotten it past murderous reviews for an enormous start, the ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.19.2021

  OPENINGS:  The spectacular success of SPIDER-MAN: NO WAY HOME (Marvel/Columbia/Sony) may have less to say about the box office overall than some would like to think.  No Way Home vaporized all pandemic-era records with...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Ant-Man & The Wasp” Large, “The First Purge” Soft, “Sicario 2″” Drops & More

  ANT-MAN & THE WASP (Marvel/Disney) will be Marvel’s lowest-grossing 2018 release, but it was designed to have relatively minor stakes, and while it’s not in a league with Black Panther or Avengers: Infini...
by Mitch Salem
 
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Behind the Weekend Box Office – 9.5.2021

  OPENINGS:  The limits of the pandemic-era box office, not to mention the historically lowest-grossing holiday weekend of the year, were tossed aside by the super powers of the MCU, as SHANG-CHI AND THE LEGEND OF THE 10 ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Avengers: Endgame” Obliterates The Record Books–and Helps “Captain Marvel”

  Box office discussions about AVENGERS: ENDGAME (Marvel/Disney) will revolve around records broken and those likely to fall.  The first to go was the Thursday night record, which is now $60M (beating The Force Awakens...
by Mitch Salem
 
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