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Behind the US/Worldwide Weekend Box Office – 03.26.2017

  OPENINGS:  The news was good and bad for POWER RANGERS (Lionsgate).  Its US opening was very solid at $40.5M (even if that number turns out to be a bit overstated, with an ambitious Sunday estimate).  But it carries a...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.20.2018

  OPENINGS:  Although unquestionably huge, and sure to be enormously profitable against roughly $250M in production/marketing costs, DEADPOOL 2 (20th) opened on the low end of expectations, about 5% below the first Deadpo...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Captain Marvel” Super-Heroic, Holdovers Fade

  CAPTAIN MARVEL (Marvel/Disney) is delivering the jolt the 2019 box office desperately needed.  Preliminary numbers at Deadline put opening day at $62M ($20.7M from Thursday night).  That’s far higher than the $38...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.21.2017

  OPENINGS:  ALIEN: COVENANT (TSG/20th) slumped almost as badly on its 2d day of release as the unpopular Prometheus (22% vs 25%), and the result was a lackluster $36M weekend in the US–and even that number includes...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “50 Shades Freed” Solid, “Peter Rabbit” OK, “15:17 To Paris” Slow

  Although still down steeply from Fifty Shades of Grey, FIFTY SHADES FREED (Perfect World/Universal) is opening on par with the initial sequel Fifty Shades Darker.  According to preliminary numbers at Deadline, Freed ear...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6/12/16

  OPENINGS:  The only new arrival this weekend certain of profitability is THE CONJURING 2 (New Line/RatPac/Warners).  It’s already earned $40.4M in the US (just lightly behind the first Conjuring‘s $41.9M op...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.2.2017

  OPENINGS:  DESPICABLE ME 3 (Illumination/Universal) is the latest franchise to underdeliver this summer, with a 3-day studio estimate of $75.4M in the US.  That’s far below the $115.7M opening of Minions, and it ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Justice League” Falters, “Wonder” Surges, “The Star” Dim

  JUSTICE LEAGUE (RatPac/DC/Warners) was supposed to be the jewel in the DC crown, the Avengers that would push its megafranchise to the next box office level.  That’s what justified spending a reported $450M on pro...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.13.2019

  OPENINGS:  After 4 weeks of holiday movies occupying most of the market, moviegoers were ready for something new, and the beneficiary was THE UPSIDE (STX/Lantern), which substantially beat projections with a $19.6M week...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Ant-Man & The Wasp” Large, “The First Purge” Soft, “Sicario 2″” Drops & More

  ANT-MAN & THE WASP (Marvel/Disney) will be Marvel’s lowest-grossing 2018 release, but it was designed to have relatively minor stakes, and while it’s not in a league with Black Panther or Avengers: Infini...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9/18/16

  OPENINGS:  None of the studio releasing new films this weekend had much to be happy about.  BLAIR WITCH (Lionsgate) was the top of the newcomers in the US, but with a $9.7M start, it’s low-end even by the standar...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Spider-Man: Homecoming” Superheroic, “Despicable Me 3″” Drops, “Baby Driver” Holds Well

  It may have hurt Sony’s pride to turn SPIDER-MAN: HOMECOMING (Marvel/Columbia/Sony) over to Marvel to produce, but it proved to be a smart business move, with preliminary numbers at Deadline that put opening day at...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.13.2017

  OPENINGS:  There have been a lot of busted franchises this summer, but ANNABELLE: CREATION (New Line/Warners) held strong, with a $35M opening weekend that was down just 5% from the first Annabelle.  The new entry is c...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.24.2017

  OPENINGS:  As we noted on Friday, the 3-day weekend studio estimates are lower than they’d otherwise be, due to lower pre-holiday moviegoing on Saturday and especially Sunday.  That will all change on Christmas D...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.28.2017

  OPENINGS:  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES (Disney) easily took the weekend worldwide, but it’s another diminishing franchise.  In the US, it had a $62.2M 3-day opening, and although Memorial Day...
by Mitch Salem
 
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