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THE SKED: The Fall Schedule So Far

With CBS still in the wings, here’s the Fall Network TV Schedule as we know it for now:     Later this week, SHOWBUZZDAILY will have something you won’t find anywhere else:  projected ratings for the enti...
by Mitch Salem
 
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THE SKED’S NIELSENWAR – Week 3

  Another week’s worth of ratings are in, and once again, we ask:  what do we know now that we didn’t know a week ago? NEXT CALLER MUST HAVE BEEN A REALLY, REALLY BAD SHOW.  Last week NBC stopped production o...
by Mitch Salem
 
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THE SKED: New “Office” Boss?

> One of the big questions marks over the Fall Thursday schedule has been NBC’s need to replace Steve Carell as the lead in THE OFFICE.  Reports are that James Spader, who brought his funny/creepy vibe to the show...
by Mitch Salem
 
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The Sked: Spring Broadcast Ratings–Yes, There Is a Problem

>The New York Times recently ran a story about slumping ratings for the broadcast networks, drawing an immediate response by Bill Gorman of tvbythenumbers.com:  “You can always count on Bill Carter of the New York Ti...
by Mitch Salem
 
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THE SKED: The Clock Runs Down for “Zero Hour”

  It looks like we’ll never find out what that creepy Damien-like kid was doing with the genetically mutated assassin (or who Amy Irving was supposed to be), let alone what Albert Einstein’s translated final eq...
by Mitch Salem
 
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The Sked: Olympics Ratings through Six Days

“Only” a 9.7 rating with Adults 18-49 for NBC in prime time last night — a little better than the same night in Beijing but actually lagging behind the same night in Athens.  But they’ll be back into th...
by Mitch Metcalf
 
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THE SKED: SMASHWatch Update – Back To Even

> Don’t get too excited about that increase in SMASH‘s 18-49 rating last night, because it just vanished.  In the final Nielsen numbers, Smash came back down to the same 2.3 number it had last week.  (Cast...
by Mitch Salem
 
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THE SKED: “Smash” and A Broken Heart For Every Light On Broadway

  Believe it or not, now that it’s far too late and the closing notice has all but been posted, SMASH aired its best episode of the season last night–not remotely what some of us hoped the show would be at the ...
by Mitch Salem
 
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THE SKED: Will NBC “Do No Harm”?

  NBC has dug a deep hole for itself on Thursdays, which used to be the crown jewel of its week.  Last night, its average in 18-49 year old viewers was a horrific 1.2, less than half of CBS and FOX’s numbers and jus...
by Mitch Salem
 
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The Sked: Summer Olympics Ratings Day 3

Last night, NBC averaged a preliminary 11.4 rating with Adults 18-49 in prime time.  This edges the Beijing rating for the same night, which itself towered over the other recent summer Games.  Last night the NBC rating peaked...
by Mitch Metcalf
 
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THE SKED FALL TRAILER REVIEW: NBC’s “Chicago Fire”

    CHICAGO FIRE:  WEDNESDAY 10PM on NBC WHAT IT’S SAYING:  Backdraft, not Rescue Me.  Big fires, sweeping, heroic music, a stalwart band of brothers (and the occasional sister) uniting despite their personal...
by Mitch Salem
 
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The Sked: Why Are the Networks Upbeat about the Upfront with Such Declining Ratings?

> We may all be looking at the wrong ratings. Each day, attention is paid to the previous night’s television ratings, generally the “Live+Same Day” ratings measuring any viewing of a program live or via DVR pl...
by Mitch Metcalf
 
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THE SKED: Ad Age Shows Us the Network Money – Part I

  Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calcul...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — August 1 Update

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for the second half of July, each network’s marketing strategies are becoming clearer. FOX, with only a 15-h...
by Mitch Salem
 
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THE SKED: NBC Banishes “The Firm”

> It turns out there are some numbers so low that even NBC can’t endure them.  After an inconceivably bad 0.8 rating for THE FIRM last night–lower than most network shows score in reruns, and only 0.1 ahead of ...
by Mitch Salem
 
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