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THE SKED: Partial NBC Midseason Schedule

  NBC today announced the broad strokes of its midseason schedule, although there are still holes to be filled in.  Some major points that we do know: MONDAY: THE BIGGEST LOSER will air between cycles of THE VOICE at 8P...
by Mitch Salem
 
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Articles

The Sked: Thursday Ratings September 20 — NBC Thursday…Yikes

NBC Thursday premiered last night, landing in third place with a 1.5 Adult 18-49 rating from 8-11 pm.  A premiere night is often one of the highest rated nights of the year, especially when facing two networks in repeats like ...
by Mitch Metcalf
 
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Articles

THE SKED: Welcome To “Prime Suspect” Week On NBC

> PRIME SUSPECT had an awful 1.3 rating in 18-49s last week, despite NBC’s having given it a vote of confidence with an order for 6 additional scripts, which would allow for continuous production should the show receive a...
by Mitch Salem
 
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Articles

Weekly & Season to Date Network Ratings

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  CBS racks up another victory (helped by an hour of The Masters spilling into prime time Sunday). Week...
by Mitch Metcalf
 
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Articles

SKEDBALL: Weekend Sports Ratings Bowl

SUNDAY SPORTS.  The second game of an NBA doubleheader on ABC drew decent ratings Sunday (Lakers at Heat), hitting a 5.0 household rating and 10 share in the 54 markets which were able to be measured over the weekend.  (The b...
by Mitch Metcalf
 
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Articles

Broadcast Weekly & Summer Averages through September 2

The week heading into Labor Day is usually forgettable.  Television viewing is always very light the Thursday-Sunday before the holiday, and this past week the broadcast networks suffered through low ratings for the Republican...
by Mitch Metcalf
 
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Articles

THE SKED: New Fall Show On-Air Promotion — Update through August 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about four weeks since mid-July, the networks’ promotional priorities are summarized below. ...
by Mitch Salem
 
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Reviews

THE SKED SEASON PREMIERE REVIEW: “Smash”

  SMASH:  Tuesday 10PM on NBC The intermission that began last May is over, and what SMASH desperately wants you to know isn’t just a second season but a full-fledged Version 2.0 kicks off with the self-aware lyric ...
by Mitch Salem
 
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Articles

The Sked: TUESDAY RATINGS May 29

America’s Got Talent powered NBC to another nightly victory last night.  A repeat AGT scored a 2.0 preliminary rating with Adults 18-49 at 8 pm, and an original hour at 9 pm averaged a 3.7 rating (up from the showR...
by Mitch Metcalf
 
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Articles

THE SKED FALL TRAILER REVIEW: NBC’s “Guys With Kids”

          GUYS WITH KIDS:  Wednesday 8:30PM on NBC   WHAT IT’S SAYING:  Everyone loves Judd Apatow movies, right?  Irreverent guys who hang out together and give each other crap?   Becaus...
by Mitch Salem
 
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Articles

Weekly Broadcast Ratings: A Creaky Summer Begins

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  NBC will win the week ending Sunday with a 1.42 adult 18-49 rating in prime time, identical to last w...
by Mitch Metcalf
 
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Pilot + 1

THE SKED’S PILOT + 1 REVIEW: “Go On”

A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have ha...
by Mitch Salem
 
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Articles

THE SKED’S NIELSENWAR CHRONICLES: Week 1

  So:  what do we know now that we didn’t know a week ago? THE SWALLOWS AREN’T RETURNING TO CAPISTRANO.  Generally speaking, the TV season has a dynamic that repeats each year.  Every fall, viewers turn up i...
by Mitch Salem
 
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The Sked

The Sked: MAY SWEEP UPDATE (through 4 nights)

>With four nights of the May Sweep in (Thursday’s official ratings and Friday-Sunday’s fast national ratings), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings...
by Mitch Salem
 
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Articles

THE SKED: Ad Age Shows Us the Network Money – Part I

  Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calcul...
by Mitch Salem
 
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