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THE SKED: Summer Broadcast Ratings Update August 22-28

>The broadcast week just concluded (August 22-28) was all about NFL preseason football again.  FOX did not have any games this week and has lost MasterChef, dropping the network’s weekly average to around a 1.2 ̵...
by Mitch Salem
 
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WEEKEND STUDIO ESTIMATES August 26-28

>Based on Friday and Saturday box office (and estimated Sunday numbers), The Help continues at #1, down an impressive 29% from last weekend.  All the openers are very weak, with per theater numbers well below average. ...
by Mitch Metcalf
 
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FRIDAY AUGUST 26 BOX OFFICE RESULTS

> As Hurricane Irene marches up the East Coast from North Carolina to Boston this weekend, the full impact on the weekend box office remains unclear, but there will be a significant impact.  News reports say that 65 millio...
by Mitch Metcalf
 
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WEEKEND BOX OFFICE PREDICTIONS AUGUST 26-28

>Keep your helmets on: the studios are about to drop three more bombs in movie theaters this weekend.  A horror movie, an action flick and an adult comedy are being released, and we expect each to gross not much more than ...
by Mitch Metcalf
 
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THE SKED: Cable Ratings August 16-22

>A fairly typical summer week on cable.  Jersey Shore and True Blood land on top of the chart, while ESPN’s Monday Night Football (preseason) had a good showing.  Keeping Up with the Kardashians (featuring the t...
by Mitch Metcalf
 
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THE SKED: Summer Broadcast Ratings Update August 15-21

>The broadcast week just concluded (August 15-21) was all about NFL preseason football, with FOX winning the week with a 1.8 Adult 18-49 rating and NBC a close second with a 1.6 rating that might round up to a 1.7.  FOX ha...
by Mitch Salem
 
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INTERNATIONAL BOX OFFICE NUMBERS August 21

>Harry Potter and the Deathly Hallows Part 2, already a billion dollar movie worldwide, is now closing in on a billion dollars overseas alone.  The estimated worldwide gross for the final Harry Potter film now stands at $1...
by Mitch Metcalf
 
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WEEKEND STUDIO ESTIMATES: August 19-21

>Based on Friday and Saturday box office (and estimated Sunday numbers), The Help is the pick of the litter, down an impressive 21% from last weekend’s opening.  All the openers are pretty much stillborn.  The w...
by Mitch Metcalf
 
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FRIDAY AUGUST 19 BOX OFFICE RESULTS

>The Help sits at the top of the heap thanks to a terrific 19% drop in its second weekend and especially thanks to the very weak crop of openers that make up that heap.  Spy Kids 4, Conan the Barbarian and Fright Night all...
by Mitch Metcalf
 
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WEEKEND BOX OFFICE PREDICTIONS August 19-21

>Now that we are in mid-August, let the true dumping of movies begin!  Sure they can be called summer movies, but films the next few weeks have little hope of turning in impressive box office results.  The Help (a tru...
by Mitch Metcalf
 
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INTERNATIONAL BOX OFFICE NUMBERS August 14

>International box office results show that Harry Potter and the Deathly Hallows Part 2 continues to surge: its overseas gross to date is now over $850 million and its estimated worldwide total exceeds $1.2 billion.  Rise ...
by Mitch Metcalf
 
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FULL WEEK BOX OFFICE ACTUALS & YEAR TO DATE Aug 8-14

>Another strong week in North American movie theaters.  The full week box office (August 8-14) generated $236 million, up 16% versus the same week last year and up 10% versus the average week the past four years. Year-to-d...
by Mitch Metcalf
 
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WEEKEND STUDIO ESTIMATES: August 12-14

>Based on Friday and Saturday box office (and estimated Sunday numbers), Rise of the Planet of the Apes will continue to hold the #1 spot, although The Help performed better than expected with $25.5 million Friday-Sunday and $3...
by Mitch Metcalf
 
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FRIDAY AUGUST 12 BOX OFFICE RESULTS

>Rise of the Planet of the Apes will remain #1, followed closely by The Help, which is running well above its ShowBuzzDaily weekend forecast.  Final Destination 5 should be in third place with a decent number but stil...
by Mitch Metcalf
 
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WEEKEND BOX OFFICE PREDICTIONS August 12-14

>Ah, the dog days of summer in August.  It’s the time when studios start dumping movies.  Sure there can be a surprise in this month (see District 9 two years ago this weekend), but the lower box office volume i...
by Mitch Metcalf
 
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