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The Sked

The Sked: PROMO WATCH

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 18 and April 24, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — through Sunday October 23

>NBC has given Grimm 205 promo seconds over the last week, a level that will be maintained or even increased throughout this week, leading up to the Friday launch.  NBC has to be encouraged by the 3.9 rating for the premie...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Update through Wednesday October 12

>ShowBuzzDaily’s PROMO WATCH shows ABC is shifting into heavy support mode for Man Up!, which premieres next Tuesday.  The new comedy (which follows Tim Allen’s Last Man Standing) received multiple hits in the&...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — through Wednesday October 26

>Grimm is now up to 240 promo seconds over the last week, and the return of Chuck has worked its way up to 75 seconds.  Now, NBC has to hold its breath that Texas wins tonight and ends the World Series.  Otherwise, th...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH Changing Time Periods

>ShowBuzzDaily’s PROMO WATCH, our weekly look at how the networks spend their precious resource of on-air promotion time, will move to Wednesdays starting next week.  This will give us a better chance to see how each...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Of Valentine’s Day and The Voice

>With four days of mid-season promo monitoring under our belts (Monday-Thursday), the top five (or so) priorities for each broadcast network are listed in the table below.  ABC spent the bulk of its promotional time suppor...
by Mitch Salem
 
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Articles

THE SKED: New Fall Show On-Air Promotion — August 29 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about six weeks since mid-July, the networks’ promotional priorities are summarized below. There ...
by Mitch Salem
 
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