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The Sked

The Sked: PROMO WATCH

>NBC used its 9:30 half hour to keep hammering away at the debut of Smash, coming up at long last in mere minutes.  The network devoted 90 seconds — one 30-second spot and one 60-second spot — in a half hour wh...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Update through Monday October 10

>ShowBuzzDaily’s PROMO WATCH shows that ABC’s Last Man Standing is the top priority over this new sample period, not surprising given that it premieres tonight.  Once Upon a Time is also getting its due as we h...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — through Sunday October 23

>NBC has given Grimm 205 promo seconds over the last week, a level that will be maintained or even increased throughout this week, leading up to the Friday launch.  NBC has to be encouraged by the 3.9 rating for the premie...
by Mitch Salem
 
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Articles

THE SKED: New Fall Show On-Air Promotion — Update through August 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about four weeks since mid-July, the networks’ promotional priorities are summarized below. ...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Update through Wednesday October 12

>ShowBuzzDaily’s PROMO WATCH shows ABC is shifting into heavy support mode for Man Up!, which premieres next Tuesday.  The new comedy (which follows Tim Allen’s Last Man Standing) received multiple hits in the&...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Update through March 1

>The most recent Promo Watch numbers are based on prime time broadcast network programming between February 16 and March 1, with about 16 hours of programming sampled for each network over that period.  (Click “read ...
by Mitch Metcalf
 
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Articles

The Sked: PROMO WATCH — Of Valentine’s Day and The Voice

>With four days of mid-season promo monitoring under our belts (Monday-Thursday), the top five (or so) priorities for each broadcast network are listed in the table below.  ABC spent the bulk of its promotional time suppor...
by Mitch Salem
 
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Articles

The Sked: PROMO WATCH — Update through February 23

>GCB and the Oscars are the big bets for ABC in recent days, while NBC continues to make an extraordinary push for Awake.  CBS is hoping to take Person of Interest to another level, and FOX just doesn’t seem to be ma...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 18 and April 24, with about 8 hours of programming sampled for each network over that period.  (Click “read mor...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Through Tuesday October 18

>On NBC, Grimm is now the network’s #1 promo priority, based on our sampling of programming over the past week.  Up All Night, which received almost a full minute of promo time in Parenthood last night, mov...
by Mitch Salem
 
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Articles

THE SKED: New Fall Show On-Air Promotion — August 1 Update

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for the second half of July, each network’s marketing strategies are becoming clearer. FOX, with only a 15-h...
by Mitch Salem
 
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Articles

THE SKED: New Fall Show On-Air Promotion — August 29 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about six weeks since mid-July, the networks’ promotional priorities are summarized below. There ...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — through Thursday October 20

> With its schedule in the #1 position and no new shows to launch, CBS had plenty of time to maintain its current schedule and celebrate the 60th anniversary of the CBS Eye logo throughout the night with brief montages of The E...
by Mitch Salem
 
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The Sked

The Sked: PROMO WATCH — Through Wednesday October 19

>NBC is really turning on the heat to launch Grimm in its tough Friday night time period next week.  Over the last week, NBC has given 170 promo seconds to Grimm in our sampled shows, including a robust 55 seconds in ...
by Mitch Salem
 
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Articles

THE SKED: New Fall Show On-Air Promotion — August 23 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about four weeks since mid-July, the networks’ promotional priorities are summarized below. ...
by Mitch Salem
 
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