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Behind the US/Worldwide Weekend Box Office – 7.30.2023

  OPENINGS:  After last week’s Barbenheimer fireworks, the box office for new movies returned to earth–with a thud in the case of HAUNTED MANSION (Disney), which was at the bottom of projections at $24.2M.  W...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.27.2022

  OPENINGS:  STRANGE WORLD (Disney) couldn’t muster any significant family audience over the Thanksgiving holiday, with $18.6M for the full 5 days and $11.9M for the 3-day weekend.  Nor did it have appeal overseas,...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.2.2022

  OPENINGS: As studio greenlight and release strategies continue to morph, one thing that’s clear is that there will never be a shortage of low-budget horror movies.  SMILE (Paramount) is the latest successful arriv...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.1.2024

  OPENINGS:  It was the Thanksgiving holiday of Hollywood’s dreams, spearheaded by the record-breaking performance of MOANA 2 (Disney), which shoveled in $221M during the Wed-Sun period and $135.5M for the weekend i...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.28.2023

  OPENINGS:  JOHN WICK: CHAPTER 4 (Lionsgate) roared to a $73.5M start, more than 20% higher than its predecessor Parabellum‘s $56.8M.  If it holds at that pace–and it has no direct competition until Renfield...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.6.2022

  OPENINGS:  THE BATMAN (DC/Warners) was the first event movie to open in 3 months, and the market responded with a $128.5M weekend, the 2nd-highest of the pandemic era (although not close to Spider-Man: No Way Home‘...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.14.2023

  OPENINGS:  Despite a launch scheduled around Mother’s Day, BOOK CLUB: THE NEXT CHAPTER (Focus/Universal) had a soft start with $6.5M.  That’s less than half the $13.6M for the first Book Club in 2018, and a...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.3.2024

  OPENINGS:  DUNE: PART TWO (Legendary/Warners) landed at the high end of projections with $81.5M.  Comparisons with the 2021 Dune have little meaning, since that film was part of the studio’s controversial year of...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.22.2022

  OPENINGS:  Considering that DOWNTON ABBEY: A NEW AGE (Focus/Universal) is something like a fresh MCU chapter for the older female audience, the fact that the sequel opened at $16M despite solid reviews–a painful 4...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.31.2022

  OPENINGS:  LEAGUE OF SUPER-PETS (DC/Warners) arrived with a blah $23M, given its franchise-adjacent pedigree and starry voice cast, and it wasn’t very animated overseas either, with $18.4M in 63 markets.  It face...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.3.2023

  OPENINGS:  THE EQUALIZER 3 (Escape Artists/Columbia/Sony) performed both within expectations and at around the same level as its predecessors, with $34.5M for the 3-day weekend compared to $36M for Equalizer 2 and $34M ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.14.2024

  OPENINGS:  LONGLEGS (Neon) captured the zeitgeist, successfully delivering the marketing message that it was the scariest horror movie in recent memory.  The result was  a$22.6M weekend, which set a new Neon record by...
by Mitch Salem
 
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Behind the Weekend Box Office – 8.22.2021

  It’s been a while since we’ve had a chance to look at box office together, and the period has been a busy one, with the return of Hollywood blockbusters like A Quiet Place Part II, F9, The Suicide Squad and B...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.23.2022

  OPENINGS:  BLACK ADAM (DC/New Line/Warners) arrived within moderate expectations at $67M.  That’s the highest weekend we’ve seen since Thor: Love & Thunder in July, but as a superhero epic with a $300M+...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.14.2024

  OPENINGS:  CIVIL WAR (A24) marked its studio’s biggest swing to date, with costs that will approach $100M for production and worldwide marketing.  (A24 limited its risk by pre-selling some overseas territories to...
by Mitch Salem
 
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