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Behind the US/Worldwide Weekend Box Office – 7.21.2024

  OPENINGS:  The box office for TWISTERS (Warners/Universal) was paradoxical.  In the US, the movie strongly outperformed expectations with $80.5M.  However, it showed much less appeal overseas, with $27.1M in 76 territ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.13.2023

  OPENINGS:  THE LAST VOYAGE OF THE DEMETER (Universal) stirred little interest from critics or audiences, and set sail with a flat $6.5M.  It hasn’t yet opened overseas, but will have a difficult time trying to re...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.12.2023

  OPENINGS:  Franchises continued to be the lifeblood (so to speak) of Hollywood, and this week it was SCREAM VI (Paramount) breaking its saga’s previous record with $44.5M, almost 50% higher than the $30M for last ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office 4.30.2023

  OPENINGS:  History seems to be repeating itself for filmmaker Kelly Fremon Craig, whose extremely well-reviewed ARE YOU THERE GOD?  IT’S ME, MARGARET (Lionsgate) opened with a soft $6.8M (and that studio estimate...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.15.2023

  OPENINGS:  Just about everything about the release of TAYLOR SWIFT: THE ERAS TOUR (Variance/AMC Theaters) has been unique, and that includes the fact that the theater chain, a first-time distributor, has announced the w...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.12.2023

  OPENINGS:  MAGIC MIKE’S LAST DANCE (Warners) was produced as an HBO Max original, and then the new Warners ownership decided to give it a mid-level theatrical release in 1500 theaters.  The result was an $8.2M we...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 11.8.2020

  OPENINGS:  LET HIM GO (Focus/Universal) had a more substantial marketing campaign than most recent arrivals, and it seemed to benefit modestly from the added resources with a $4.1M weekend, the same start that Honest Th...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 4.18.2021

  OPENINGS:  There were no truly wide openings this weekend, but the pandemic horror movie IN THE EARTH (Neon) arrived at the low end of “wide” in 547 theatres and started quietly at $500K. Next weekend’...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.4.2024

  OPENINGS:  ARGYLLE (Apple/Universal) arrived within blah expectations at $18M.  That makes it the third consecutive wildly expensive theatrical flop for Apple (with worldwide marketing included, costs were around $300M...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.26.2024

  OPENINGS:  It was a bleak Memorial Day weekend at the box office, the worst in decades.  FURIOSA: A MAD MAX SAGA (Warners) limped to a victory for Friday-Sunday with $25.5M, but it may well tumble to 2nd place once the...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.17.2022

  OPENINGS:  WHERE THE CRAWDADS SING (Columbia/Sony) launched with $17M, ahead of (low) expectations, and fueled by an audience of women in the midwest/south.  There’s no direct competition in sight, and it should ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.27.2022

  OPENINGS:  STRANGE WORLD (Disney) couldn’t muster any significant family audience over the Thanksgiving holiday, with $18.6M for the full 5 days and $11.9M for the 3-day weekend.  Nor did it have appeal overseas,...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.3.2022

  OPENINGS:  The MCU-adjacent MORBIUS (Marvel/Columbia/Sony) was unable to pull off Venom‘s feat of opening big despite lousy reviews.  Its $39.1M weekend was less than half of Venom‘s $80.3M, and negative wo...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.11.2022

  OPENINGS:  The combination of the typically low early-December box office and the approach of Avatar 2 dissuaded the studios from introducing any new product this week.  The closest thing to a wide release in the US wa...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.17.2023

  OPENINGS:  WONKA (Warners) kicked off the holiday movie season with $39M, at the upper end of expectations.  As a family entertainment, it can look forward to a high multiple into January, and could reach $200M+ in the...
by Mitch Salem
 
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