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The Sked: MAY SWEEP UPDATE — Halfway to the Finish Line

With two full weeks in for the May Sweep (official ratings for April 26-May 8 and fast national ratings for May 9), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings are me...
by Mitch Metcalf
 
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The Sked: THURSDAY RATINGS October 27 — November Sweep Begins

>The November Sweep began last night, and FOX is off to a rousing start.  One night into the 28-night “sweep” period (in which each of the 210 TV markets are measured demographically in addition to the normal n...
by Mitch Metcalf
 
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The Sked: WEDNESDAY RATINGS November 23 & FINAL Sweep Update

>HAPPY THANKSGIVING! The November sweep ended with a thud Wednesday — the night before Thanksgiving is always a tough night to program as viewers are distracted with feast preparations, travel, and other changes to the we...
by Mitch Metcalf
 
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The Sked: TUESDAY RATINGS November 22 & Sweep Update

>Dancing with the Stars Results put ABC in the win column last night, which is normal for the final Tuesday of the November sweep, when the plastic trophy is awarded to America’s favorite dancer.  However, ABC is run...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS November 13 & Sweep Update

>Last night, NBC won the night with an estimated 7.1 Adult 18-49 rating (a 6.0 in the fast nationals that we are estimating will go up to a 7.1 in the official nationals tomorrow).  The game itself starting at 8:15 between...
by Mitch Metcalf
 
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The Sked: MONDAY RATINGS November 14 & Sweep Update

>CBS Monday had a very solid night last night and made great gains over the same night last year, thanks to an entire schedule that is working top to bottom.  NBC is a 1.4 in the fast nationals, up one tenth from the last ...
by Mitch Metcalf
 
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The Sked: FRIDAY RATINGS November 18 & Sweep Update

>Last night, three networks were up over the same night last year (with two networks up very significantly).  NBC was up 48% over last year, from a third-place tie 0.9 to a second-place tie 1.3 rating.  Chuck (0.9) wa...
by Mitch Metcalf
 
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The Sked: TUESDAY RATINGS November 1 & Sweep Update

>Last night a year ago was Election Day 2010, chock full of midterm election coverage, repeat episodes and lower than average ratings.  So last night’s ratings look pretty good in comparison.  CBS won the night ...
by Mitch Metcalf
 
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The Sked: TUESDAY RATINGS May 1

>A night of disappearing rating points.  Last May, the first Tuesday of the sweep had a combined 12.6 rating points for the four major broadcast networks.  Last night the “big” four combined for 8.8 rating...
by Mitch Metcalf
 
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The Sked: TUESDAY RATINGS November 8 & Sweep Update

>A pretty weak night on network TV compared to the same night last year, with three networks down and one up only low single digits.  CBS did the best, winning Tuesday night with a 3.3 Adult 18-49 rating in the fast nation...
by Mitch Metcalf
 
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The Sked: THURSDAY RATINGS November 3 & Sweep Update

>Last night, FOX won again with a slipping X Factor and the premiere of Bones.  FOX averaged a 3.5 Thursday night, up sharply from the 2.2 the network averaged the same night last year with Bones and Fringe.  CBS was ...
by Mitch Metcalf
 
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The Sked: THURSDAY RATINGS November 10 & Sweep Update

>Last night, FOX won again with a 3.0 Adult 18-49 rating, up from a 2.2 the same night last year.  The X Factor continues to fade but it still represents a massive time period improvement.  CBS was in second place wit...
by Mitch Metcalf
 
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The Sked: WEDNESDAY RATINGS November 9 & Sweep Update

>It was a surprisingly good night for network television last night with three networks up over the same night last year and only NBC flat to marginally down versus last year.  ABC led the way with the 45th Country Music A...
by Mitch Metcalf
 
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The Sked: SATURDAY RATINGS November 19 & Sweep Update

>Last night, ABC had another good Saturday with college football.  Most of the country saw USC upset #4 ranked Oregon, and ABC scored a 2.4 Adult 18-49 rating in the fast nationals, which we are boosting to an estimated 2....
by Mitch Metcalf
 
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The Sked: MAY SWEEP — (ALMOST) FINAL RESULTS

The May Sweep is almost in the books (official ratings for April 26-May 22 and fast national ratings for May 23), and FOX will finish #1 with the 2.4 rating we expected.  ABC closed well in the final few nights as CBS was in f...
by Mitch Metcalf
 
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