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THE SKED: SHOWBUZZDAILY’S FALL 2011/12 FRIDAY TV SCHEDULE

> Welcome to ShowbuzzDaily’s coverage of the upcoming TV schedules for the 2011/12 TV season!  Above you see our guide to what to expect on Friday nights this Fall:  the numbers are our projected Adults 18-49 ra...
by Mitch Salem
 
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THE SKED: SHOWBUZZDAILY’S FALL 2011/12 MONDAY TV SCHEDULE

> Welcome to ShowbuzzDaily’s coverage of the upcoming TV schedules for the 2011/12 TV season!  Above you see our guide to what to expect on Monday nights this Fall:  the numbers are our projected Adults 18-49 ra...
by Mitch Salem
 
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THE SKED’S TV NEWS AND NOTES: Salt Lake City Tries To Shut Down NBC’s “Playboy Club”

>It’s no big surprise that NBC’s station in Salt Lake City (KSL, which is owned by the Mormon church) will not carry Playboy Club this fall.  Similarly, this station does not clear Saturday Night Live (either i...
by Mitch Salem
 
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The Sked: Thursday Ratings September 20 — NBC Thursday…Yikes

NBC Thursday premiered last night, landing in third place with a 1.5 Adult 18-49 rating from 8-11 pm.  A premiere night is often one of the highest rated nights of the year, especially when facing two networks in repeats like ...
by Mitch Metcalf
 
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Rejoice! Baseball Coverage on TV to Radically Improve

Baseball fans around the country were treated to some wonderful news yesterday: FOX Sports analyst Tim McCarver announced his retirement during a typically long-winded conference call filled with the false humility that is his...
by Mitch Metcalf
 
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The Sked: CABLE RATINGS September 20-26

>The power of the NFL is in full display in this week’s top cable program chart.  ESPN’s Monday Night Football game featuring the Dallas Cowboys at the Washington Redskins scored a mammoth 7.2 Adult 18-49 ratin...
by Mitch Metcalf
 
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THE SKED: New Fall Show On-Air Promotion — September 6 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....
by Mitch Salem
 
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UPDATED: The Cycle of Failure (and Success) at a TV Network — Or How Matlock Replaced The Office and SVU Last Night

  UPDATE:  The Hollywood Reporter followed up on our story, and interviewed WKYC’s General Manager, who claims that the Matlock preemptions (which will continue next week), are merely to make up for the fact that th...
by Mitch Metcalf
 
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THE SKED: MONDAY Ratings September 19

>Two and a Half Men premiered with a 10.3 Adult 18-49 rating, about equal to a good Sunday Night Football game but not at the level of an AFC Championship game, as CBS head Les Moonves boldly predicted.  Nonetheless, this ...
by Mitch Metcalf
 
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Word of Mouth: Measuring What You Think

>Word of Mouth is the most powerful and trusted form of marketing in many industries, not least film and television.  Good Word of Mouth can save a movie or make it a surprise hit, whether it’s The 40-Year Old Virgin...
by Mitch Metcalf
 
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THE SKED: WEDNESDAY Ratings September 21

> Two massively-promoted programs premiered last night, both to strong but not groundbreaking ratings.  FOX’s The X Factor opened to a 4.2 Adult 18-49 rating (4.0 in the first hour and 4.4 at 9 pm).  This is abo...
by Mitch Metcalf
 
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The Sked: Tuesday Ratings — America’s Got Talent Sags

NBC held on to win another Tuesday last night, with a soft 2.1 Adult 18-49 rating from 8-11 pm (down from a 2.3 last week and the fairly routine 2.2-2.3 before the Olympics started).  America’s Got Talent remains the hi...
by Mitch Metcalf
 
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The Sked: Thursday Week 4 — Not a Pretty Picture

The fourth Thursday of the season offered a big opportunity for ABC, CBS and NBC, as FOX had to pre-empt The X Factor for a postseason MLB game that no one cares about.  A lot of displaced X Factor viewers decided not to sa...
by Mitch Metcalf
 
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Broadcast Network Rankings through December 30 — NFL Delivers Again Big Time for NBC

LAST NIGHT.  Christmas came again to NBC in the form of last night’s Sunday Night Football game, the final regular season game of the year but which actually was an extra playoff game.  Washington defeated Dallas in a...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — NBA Playoffs Start Solidly; MLB Strikes Out

This weekend, the NBA playoffs got off to a solid start, with the eight games across two days and three networks up 6% from the same time periods last year.  The Lakers, Heat and Celtics/Knicks all broke a 3.5 household rating...
by Mitch Metcalf
 
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