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THE SKED: SHOWBUZZDAILY’S FALL 2011/12 FRIDAY TV SCHEDULE

> Welcome to ShowbuzzDaily’s coverage of the upcoming TV schedules for the 2011/12 TV season!  Above you see our guide to what to expect on Friday nights this Fall:  the numbers are our projected Adults 18-49 ra...
by Mitch Salem
 
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THE SKED: SHOWBUZZDAILY’S FALL 2011/12 MONDAY TV SCHEDULE

> Welcome to ShowbuzzDaily’s coverage of the upcoming TV schedules for the 2011/12 TV season!  Above you see our guide to what to expect on Monday nights this Fall:  the numbers are our projected Adults 18-49 ra...
by Mitch Salem
 
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THE SKED’S TV NEWS AND NOTES: Salt Lake City Tries To Shut Down NBC’s “Playboy Club”

>It’s no big surprise that NBC’s station in Salt Lake City (KSL, which is owned by the Mormon church) will not carry Playboy Club this fall.  Similarly, this station does not clear Saturday Night Live (either i...
by Mitch Salem
 
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The Sked: Thursday Ratings September 20 — NBC Thursday…Yikes

NBC Thursday premiered last night, landing in third place with a 1.5 Adult 18-49 rating from 8-11 pm.  A premiere night is often one of the highest rated nights of the year, especially when facing two networks in repeats like ...
by Mitch Metcalf
 
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Rejoice! Baseball Coverage on TV to Radically Improve

Baseball fans around the country were treated to some wonderful news yesterday: FOX Sports analyst Tim McCarver announced his retirement during a typically long-winded conference call filled with the false humility that is his...
by Mitch Metcalf
 
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The Sked: CABLE RATINGS September 20-26

>The power of the NFL is in full display in this week’s top cable program chart.  ESPN’s Monday Night Football game featuring the Dallas Cowboys at the Washington Redskins scored a mammoth 7.2 Adult 18-49 ratin...
by Mitch Metcalf
 
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THE SKED: New Fall Show On-Air Promotion — September 6 Update

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....
by Mitch Salem
 
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UPDATED: The Cycle of Failure (and Success) at a TV Network — Or How Matlock Replaced The Office and SVU Last Night

  UPDATE:  The Hollywood Reporter followed up on our story, and interviewed WKYC’s General Manager, who claims that the Matlock preemptions (which will continue next week), are merely to make up for the fact that th...
by Mitch Metcalf
 
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THE SKED: MONDAY Ratings September 19

>Two and a Half Men premiered with a 10.3 Adult 18-49 rating, about equal to a good Sunday Night Football game but not at the level of an AFC Championship game, as CBS head Les Moonves boldly predicted.  Nonetheless, this ...
by Mitch Metcalf
 
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Word of Mouth: Measuring What You Think

>Word of Mouth is the most powerful and trusted form of marketing in many industries, not least film and television.  Good Word of Mouth can save a movie or make it a surprise hit, whether it’s The 40-Year Old Virgin...
by Mitch Metcalf
 
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THE SKED’S TV NEWS AND NOTES: Sports Playoffs

> ABC’s coverage (ESPN on ABC) of Game 6 of the NBA Finals earned a very good 9.7 Adults 18-49 rating on Sunday.  About 24 million viewers 2+ saw the Dallas Mavericks win the championship, defeating the Miami Heat fo...
by Mitch Salem
 
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STATUETTE STAKES: The Globes – TV

> Possibly because the Golden Globes take place in much less proximity to the Emmys than they do to the Oscars, and thus aren’t the crucial part of network gamesplaying that they are for the movie studios, the Hollywood F...
by Mitch Salem
 
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The Sked: Friday Nov 2 — NBC Does Some Good But ABC Has a Winning Night Going

ABC finally premiered its entire Friday night lineup, and it won the night, won each half hour, and averaged a 2.0 rating (an extremely difficult feat on a Friday night with a regular schedule).  Last Man Standing starring Ti...
by Mitch Metcalf
 
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The Sked: Updated Super Bowl National Ratings

The ratings for last night’s Super Bowl are coming in a little lower than anticipated in terms of average audience (the number of households or viewers watching in an average minute), but the “total audience” ...
by Mitch Metcalf
 
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THE SKED: WEDNESDAY — Early Results

> Facing the finale of America’s Got Talent (a 3.3 demo rating from 8:00-9:30), Survivor premiered at a 3.3 or 3.4 (depending on rounding) last night, slightly below our Fall forecast for the granddaddy of all reality sho...
by Mitch Salem
 
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