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THE SKED: SATURDAY Ratings This Fall

> If you liked the ratings projections post for Fridays, you’ll love this post for SATURDAYS.   Six hours of repeats on the broadcast networks, a withering reality franchise in Cops, and one original script...
by Mitch Salem
 
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The Sked: CABLE RATINGS September 20-26

>The power of the NFL is in full display in this week’s top cable program chart.  ESPN’s Monday Night Football game featuring the Dallas Cowboys at the Washington Redskins scored a mammoth 7.2 Adult 18-49 ratin...
by Mitch Metcalf
 
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The Sked: SUNDAY RATINGS September 25

> With an “average” NFL game on NBC (if you consider a 7+ rating in primetime average), the other networks premiered their Sunday lineups with only moderate success at best.  ABC got off to a very sluggish star...
by Mitch Metcalf
 
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The Sked: THURSDAY RATINGS September 29

> With two Thursdays down in the young 2011-12 broadcast season, FOX is the #1 network on this important night (especially to heavy spending movie, retail and auto advertisers).  The X Factor is a not inexpensive...
by Mitch Metcalf
 
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THE SKED: TUESDAY Ratings September 20

> FOX’s New Girl starring Zooey Deschanel is the clear standout so far this week.  At a 4.7 Adult 18-49 rating, New Girl’s series debut was the highest rated show on any network last night, rising 24% from its ...
by Mitch Metcalf
 
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The Sked: Thursday Ratings — NBC’s Temptation to Permanently Strip The Voice Continues

CBS won Thursday night, as NBC got into the game on the night (kind of — if you call a 2.1 rating from 8-11 pm competing).  Once again, The Voice solved some more problems on yet another night, improving 90 of the 180 ...
by Mitch Metcalf
 
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The Sked: Wednesday September 26 Ratings

The networks premiered their Wednesday nights last night (mostly), and they finished in the order we forecast back in May (FOX #1, CBS and ABC fighting for #2, and NBC a distant #4).  But three of the four networks are well be...
by Mitch Metcalf
 
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The Sked: Tuesday Week 5

NBC is on track to win its third Tuesday in a row according to the preliminary fast nationals.  Last week was a bit of an aberration because of the presidential debate but October 9 and 23 were more normal weeks in which CBS&#...
by Mitch Metcalf
 
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Broadcast Weekly & Summer Averages through August 26

CBS is looking like a 1.50 rating for the week of August 20-26, enough for a share of first place this week but down 10% from the same week last year.  The NFL preseason games last year were a 2.0 on Friday (GB at IND) and 1.8...
by Mitch Metcalf
 
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The Sked: Olympic Ratings — Night 14

On a night that featured gold medal victories for US women’s soccer, women’s water polo and men’s decathlon (none of which are particularly TV-friendly events), NBC Olympic coverage in prime time averaged a pr...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — Tiger Woods Is Winning Again and Viewers Return to Golf

PGA golf was the big winner this weekend (May 11-12, 2013), thanks to a resurgent Tiger Woods, who won his fourth tournament this year at the mini-major TPC in Florida.  NBC was up almost 50% over last year for the weekend cov...
by Mitch Metcalf
 
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The Sked: Wednesday Week Two

The nightly averages below do not include the Presidential Debate from 9:00-10:30 pm ET — since it ran commercial-free (or “sustaining”) those 90 minutes will make it into the nightly, weekly or season average...
by Mitch Metcalf
 
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The Sked

THE SKED: Inside the 18-49 Demographic

>At ShowBuzzDaily we focus mainly on ratings for Adults 18-49, the demographic advertisers are most interested in buying.  But inside that broad group are many important sub-groups, usually broken up into women and men, yo...
by Mitch Salem
 
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The Sked: Monday Ratings — The Voice Bounces Back

A big sigh of relief at NBC as The Voice returned to a 4+ rating with adults 18-49 last night.  There might be some inflation due to pre-emptions in Charlotte for Monday Night Football, but if NBC goes down in the official ...
by Mitch Metcalf
 
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Word of Mouth: Measuring What You Think

>Word of Mouth is the most powerful and trusted form of marketing in many industries, not least film and television.  Good Word of Mouth can save a movie or make it a surprise hit, whether it’s The 40-Year Old Virgin...
by Mitch Metcalf
 
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