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The Sked

The Sked: The Skinny on the Nation’s TV Markets

> With all due respect to your geography class, the United States is really not made up of 50 states and the District of Columbia.  Readers of this website know it is a patchwork of 210 television markets, also known as De...
by Mitch Salem
 
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The Sked: TUESDAY RATINGS October 4

>It’s the third week of the season and sampling starts to settle down and viewing patterns begin to emerge.  On Tuesday, New Girl remains the hit of the season, but other than that, the night is kind of blah.  F...
by Mitch Metcalf
 
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The Sked: Wednesday Week 8 — The Return of Whitney: If a Tree Falls in a Forest…

NBC crashed back into fourth place, after last week’s dream-like two-hour Voice episode.  This week the regular schedule came back with one change — the return of Whitney in place of the dismal Animal Practice ...
by Mitch Metcalf
 
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The Sked: Updated Super Bowl National Ratings

The ratings for last night’s Super Bowl are coming in a little lower than anticipated in terms of average audience (the number of households or viewers watching in an average minute), but the “total audience” ...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — Tiger Woods Is Winning Again and Viewers Return to Golf

PGA golf was the big winner this weekend (May 11-12, 2013), thanks to a resurgent Tiger Woods, who won his fourth tournament this year at the mini-major TPC in Florida.  NBC was up almost 50% over last year for the weekend cov...
by Mitch Metcalf
 
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THE SKED: New Fall Show On-Air Promotion — Update through August 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about four weeks since mid-July, the networks’ promotional priorities are summarized below. ...
by Mitch Salem
 
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The Sked: SUNDAY RATINGS October 2

> Aside from NFL Sunday Night Football, there is nothing close to a dominant show on the night.  A lot of mid-2 and low-3 rated shows.  Even with the football competition, the night is filled with opportunity to build...
by Mitch Metcalf
 
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The Sked: Summer Olympics through Day 4

Monday night’s Olympics coverage on NBC scored a solid 10.5 rating with Adults 18-49, just a tenth of a point off Beijing’s pace but well ahead of Athens and Sydney. FOX went with repeats of Hell’s Kitchen M...
by Mitch Metcalf
 
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The Sked: Monday Ratings — Solid Debut for The Following

CBS won Monday with a 3.1 adult 18-49 rating from 8-11 pm, down from last week’s season high for Monday (3.3) and tied with the second-highest CBS Monday rating (also 3.1 on 11.26, 12.10 and 12.17).  How I Met Your Mothe...
by Mitch Metcalf
 
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The Sked: Official Nationals for Wednesday — World Series Ties Record Low for Game 1

Updated tables throughout. Game 1 of the World Series last night (Detroit at San Francisco) posted a 3.6 rating with Adults 18-49 in the official nationals, still giving FOX a nightly victory but tying the record low 18-49 rati...
by Mitch Metcalf
 
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Top Cable Shows of the Week: A Returning Feature

A&E’s Duck Dynasty sits atop the cable ranking of all telecasts midway through this week.  Of course, we are saving the top spot for Sunday’s Walking Dead on AMC.  Easter Sunday is one of those rare holidays ...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — Horse Racing Still Matters Three Saturdays a Year

The first leg of horse racing’s Triple Crown dominated the weekend sports ratings for Saturday, May 4 and Sunday, May 5: NBC hit a 10.4 household rating during the 6 pm hour Saturday for coverage of the Kentucky Derby (up...
by Mitch Metcalf
 
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THE SKED: SHOWBUZZDAILY’S FALL 2011/12 FRIDAY TV SCHEDULE

> Welcome to ShowbuzzDaily’s coverage of the upcoming TV schedules for the 2011/12 TV season!  Above you see our guide to what to expect on Friday nights this Fall:  the numbers are our projected Adults 18-49 ra...
by Mitch Salem
 
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The Sked: Summer Olympics Ratings Day 3

Last night, NBC averaged a preliminary 11.4 rating with Adults 18-49 in prime time.  This edges the Beijing rating for the same night, which itself towered over the other recent summer Games.  Last night the NBC rating peaked...
by Mitch Metcalf
 
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The Sked: Sunday Ratings and Network Averages for First Three Weeks

NBC had a very typical Sunday night win — we are projecting their Adult 18-49 rating for the night will go up to a 6.3 in the official nationals tomorrow.  FOX should have been a strong second place because it had the NF...
by Mitch Metcalf
 
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